‘Ask better questions’: New Starbucks video stirs deeper discussions with Veterans
‘If people can start conversations in a positive way, it’s the first step to understanding (military Veterans).’
‘If people can start conversations in a positive way, it’s the first step to understanding (military Veterans).’
The sleeve, featuring a backdrop of Meghan Moser’s woodcut prints of coffee beans in a camouflage design, recognizes the veterans and military spouses who have been hired by Starbucks.
Nicholas Varvares was a longshot Marine wannabe when he first met recruiter D.J. Emert. Today they both work as store managers in the Fort Wayne, Ind., area and share a deep and abiding bond.
A former Air Force firefighter struggled to find his way in the civilian world until a brief encounter pointed him toward a career at Starbucks. “Words don’t describe. He was where he needed to be in my life at the right time."
Gregory Gerber was sitting in a Starbucks in Manama, Bahrain, four years ago contemplating a major career move in his life when he had one of those aha moments.
Linda Rasnake (pictured on the right) is one of eight nominees honored for supporting military families at a Blue Star Neighbor Awards recognition event hosted at Starbucks.
Starbucks plan to hire 10,000 refugees over the next five years, is an extension of the company's ongoing commitment to create pathways to meaningful employment for veterans, military spouses and opportunity youth.
They provide an additional layer of support for veterans, spouses and any Starbucks partner (employee) wanting to advocate for those who have served the country.
When George, a U.S. Marine Corps veteran, was looking for his first civilian job after decades in the military, he struggled to find a new career. Now a Starbucks store manager, he shares his journey from the Armed Forces to Starbucks.
After 20 years in the U.S. Air Force and nine dangerous and demanding overseas rotations, John Noll brings a battle-tested perspective to Starbucks security.
A 20-year-old Starbucks barista, Jenny Chapin brings a wealth of experience to her store thanks to U.S. Army Reserve training.
"Starbucks has learned a lot on its journey, and we’re just getting started," Matt Kress, manager of Starbucks Veterans and Military Affairs, told the U.S. Senate Committee on Veterans' Affairs. Read his full testimony.
“One of the things that I think is most important about what we do is to listen and show our concern," said Patricia Roberts. "We provide support and guidance, and we show that we care."
Partners representing 15 Starbucks regional districts around the United States that are participating in Adopt a Unit – an emerging Starbucks program designed to build a bond between partners and the military communities they serve.
In addition to hiring 5,500 veterans in the past two years, Starbucks has been on a mission to help bridge a disconnect between the military and civilians, while honoring the service and sacrifice of veterans and military spouses.
“I think the more you take the focus off yourself and actually look outward, the more you see your life is not so bad,” said Suzzanne Freeborn. “Reaching out to others soothes the soul.”
The AFN was founded in 2007 to bring partners who served in the military together to provide guidance for newly hired partners transitioning from military to civilian life and to create a veteran-friendly workforce.
“Starbucks is committed to creating opportunity for those who need it the most and we are honoured to serve our military families at a pivotal time in their lives,” said Rossann Williams, president, Starbucks Canada.
Patricia Revollo has been making connections since she arrived in armed forces stronghold San Antonio. “I tell them that I feel they’ve adopted me as much as I’ve adopted them,” Revollo said.
“Running and cycling under the American flag for 4000 miles across the country is a great way for veterans and civilians to come together for a shared purpose,” said Virginia Bergin, Starbucks vice president, Global Social Impact.
"Whether we are helping deployed troops, military children or someone transitioning out of the military, we are dedicated to providing the right kind of support," said Lisa Anastasi, USO senior vice president of development.
The Mission Continues puts veterans and community volunteers to work fixing up a Detroit school suffering from neglect but ripe with potential.
Partners (employees) at the Mandalay Village Starbucks in Port Hueneme, California, will work with Blue Star Families to provide services for veterans and their families.
Of the 33 partners in the maintenance department, 15 are former military service members and many were helicopter mechanics. We're sharing their story in celebration of Armed Forces Day on May 20th.
The Old Glory Relay will ultimately cover more than 4,000 miles with 62 teams working together to carry a single American flag from Washington state to Florida.
“When you hire a military spouse, you’re getting a partner who is deeply committed to the relationship that they have not only with the military, but with others who they meet,” said Amy Pappas.
“We’re in a unique position with such a strong military presence in Honolulu and we have the privilege to serve this community every day in our stores,” said Francesca Peri, Starbucks regional vice president.
"After everything veterans and military spouses have done for our country, we need to do more," said Matt Kress, Starbucks manager of Veterans and Military Affairs.
The store in Tucson, Arizona supports military and their families as they transition to civilian life, and creates an environment where veterans, reservists and military spouses feel welcome and recognized.
“We take for granted how simple it can be to apply for a job. Most of us don’t have to consider moving every couple of years or being deployed overseas,” said Mike Pyle, Starbucks store manager.
Starbucks has dedicated a dozen Military Family Stores, with more planned for the months ahead, to support military communities and local non-profit organizations that help veterans and their families.
“One of the greatest challenges affecting military families is spouse unemployment,” said Megan Glynn with Blue Star Families.
“I want people in military communities who see this art to feel gratitude for fellow servicemen and women,” said Seattle artist Jennifer Ament. “I also want them to feel a sense of community and comfort.”
On November 11, Americans will recognize the service and sacrifice of the more than 21 million veterans across the U.S. Throughout the year, Starbucks honors the men and women who have served in the Armed Forces.
“We have a responsibility as a nation to honor our veterans and their families for their service and sacrifice, but it goes beyond saying thank you," said Howard Schultz, Starbucks chairman and ceo.
"As my team searched neighborhoods around the world for unique snacks, we’ve enjoyed getting to know the entrepreneurs who created them, and their stories are amazing.” said Mesh Gelman.
“Veterans don’t stop serving when they take off their uniforms. They just serve in a different capacity,” said Army Lt. Gen. Stephen Lanza, commander of I Corps and Joint Base Lewis-McChord.
“My cousin’s death made military service and sacrifice very real for me,” said Chris Parry. “Ironically, it fueled my desire to serve. Dying was not what I feared the most. Instead it was not following my dreams and allowing something to hold me back.”
These stores are run primarily by veterans and military spouse. Each store works with a nonprofit partner in the community to provide services for veterans and their families.
“I’ve been in hundreds of Starbucks stores around the country, and it’s clear to me that baristas are living the Starbucks mission statement, just as we live ours,” said Capt. Frosch.
An estimated one million men and women in the U.S. Armed Forces will shift from military to civilian life over the next five years. What’s next for them?
There’s a proper form to the perfect push up, and about 100 Starbucks partners, many of them veterans, nailed it in a social-media-fueled challenge to support those transitioning from military service to the civilian workforce.
This year Starbucks is dedicating a dozen Military Family Stores that are being run primarily by baristas who are veterans or military spouses. The stores work with a nonprofit partner in each community to provide services for veterans and their families.
This is the story of why Ashley’s name ended up on the prototype for the thousands of Starbucks green aprons that are being distributed to partners who are veterans and military spouses.
A new program in a Starbucks store brings together veterans with William & Mary law students and professors with the expertise to resolve disability-compensation challenges.
A Starbucks store near Camp Pendleton, the largest Marine Corps training facility on the West Coast, has received a special designation as the company's first Military Family Store.
“Typically, I am reminded of our fallen heroes, but this year I remember my best friend and brother, Chief Warrant Officer 3, Jeremy Valdez. He is a living memorial,” said Steven Chavez, Starbucks assistant store manager.
Starbucks is dedicating a new store near Hill Air Force Base in Utah run primarily by veterans and military spouses. It’s one of at least 12 Military Family Stores Starbucks will dedicate before the end of 2015.
Meet a few of the military spouses who have joined Starbucks since the company announced its commitment to hire at least 10,000 veterans, reservists and military spouses by the end of 2018.
An order for two dozen community tables from a family-owned furniture business in North Carolina is one of the ways Starbucks exhibits its commitment to locally-relevant design using sustainable materials.
“I had always admired Starbucks and wanted to work for them,” said Jason Wing. “Starbucks veterans’ hiring initiative reinforced my desire to work for such a special place.”
Starbucks recently provided 32,000 three-pack servings of its VIA Ready Brew Coffee to U.S. troops. The donation, delivered by the USO, is enough to supply the approximately 9,800 service members currently in Afghanistan.
For an instant, Susan tried to defy reality. An Air Force base commander wearing dress blues and a priest stood at her doorway, but she wouldn’t let them cross the threshold.
When military friends ask Isaac Burke about his new Starbucks job, he’s quick to smile and point out he “hasn’t had to do any push-ups yet.” Then he adds, “Starbucks is giving me the responsibility and the challenge I was looking for. I recommend it.”
“When we traveled to military communities across the country, we heard from our partners and customers who want places where they can connect in a more personal way," said Tim Bomke.
More than 600 silver medallions shimmer on a white wall. Individual names are etched on each quarter-sized medal with thousands still to come.
“I can’t believe they went through all of this for me,” Penn Johnakin said.
Rikki Shattuck smiled as she looked at her personalized apron featuring an embroidered United States flag, her name and her military affiliation. “I will wear this with pride."
Five words stunned a Starbucks barista. "Thank you for your service.” It was a phrase he didn’t hear more than 40 years ago when he was in the U.S. Army.
A day before her 17th birthday this year, Alexis came home from school and told her mom she wanted to join the U.S. Army and she had an appointment with a military recruiter in an hour.
“Veterans come to us with a sense of community and service for one another that adds tremendous value to Starbucks,” said John Kelly, senior vice president, Global Responsibility and Public Policy.
Many of the traits that are inherent to the U.S. Armed Forces are also abilities Starbucks looks for when hiring partners. Those include: being a leader; knowing how to solve problems; and working with people from diverse backgrounds.
Howard Schultz and co-author Rajiv Chandrasekaran highlight the post-military careers of veterans serving their communities in extraordinary ways.
A first-of-its-kind event - presented by HBO, Chase and Starbucks - brought musical talent, celebrities and millions of Americans together to honor the courage and sacrifice of veterans, active duty service members and their families.
“We are honored to play a small role to help raise awareness and support for our service men and women. Their immeasurable sacrifice deserves our nation’s gratitude," said HBO chairman and CEO Richard Plepler.
“I proudly served our country for 9 years in the Army. I leverage my military training and leadership skills at Starbucks managing inbound freight and supporting supply chain operations," said Andrea Azcárate.
“Veterans and military spouses represent one of the most underutilized talent pools in our country and, without the proper career path, will continue to go untapped. Companies like Starbucks recognize this opportunity," said former Defense Secretary Robert M. Gates.