Nitro Cold Brew arrives at Starbucks stores in the Middle East
Starbucks leads innovation in coffee, with the launch of Nitro Cold Brew marking the latest stage in Starbucks discovering a new generation of cold coffee.
Nitro Cold Brew takes the signature Cold Brew recipe and infuses it with nitrogen for a smooth, creamy texture. After handcrafting the Cold Brew recipe for 20 hours, baristas perfect the pour by pulling the tap and allowing the Cold Brew coffee to mix with nitrogen to deliver an entirely new cold coffee experience. Nitro Cold Brew is cold straight from the tap and served unsweetened without ice.
“We start with a small, chilled keg of Starbucks Cold Brew coffee,” said Anthony Carroll, a 20-year partner on Starbucks Coffee team. “Then it’s infused with nitrogen, which unlocks the super-smooth, natural sweetness of the Cold Brew coffee, which then cascades from the tap with a velvety texture you can see and taste.”
After launching at the Seattle Roastery in May 2016, Nitro Cold Brew has since expanded into western Europe and this autumn, two stores in Kuwait have unveiled Nitro taps, marking the first opportunity for Starbucks customers in the Middle East to try this new beverage. Starbucks stores at Crystal Towers and the newly-opened Four Seasons Hotel store are now serving Nitro Cold Brew and customers are already enjoying this cold coffee option, especially in warmer climates.
This year Starbucks has seen a growth in its cold coffee menu, which has been transformed to include Cappuccino Freddo which became a year-round drink for customers.