Starting today (February 13), customers will have a new way to enjoy Teavana tea.
Starbucks, in partnership with Anheuser-Busch, will begin shipping ready-to-drink premium Teavana Craft Iced Teas to select grocery and convenience retailers in New Hampshire, New York, Vermont and Missouri. Customers can try four new, vibrant flavors brewed from some of the finest Teavana® tea and botanicals that are free from artificial flavors.
The iced teas are 100 calories or less with just the right amount of sweetness and inspired by Teavana’s most popular blends including:
Pineapple Berry Blue Herbal Tea
This vibrant, juicy tea blend is bursting with tropical citrus notes, hibiscus and green rooibos.
Peach Green Tea
This invigorating tea blend mingles exquisite green tea, sweet peach notes and Pacific Northwest mint.
Passion Tango Herbal Tea
This blissfully punchy tea blend combines lush hibiscus, apple and Thai lemongrass.
Mango Black Tea
This tropical tea blend is buzzing with sunny mango notes, fine black tea and hints of lime.
In June 2016, Starbucks and Anheuser-Busch announced plans to work together to produce, bottle, distribute and market Teavana Craft Iced Teas in the U.S. Starbucks contributes Teavana’s tea expertise, industry-leading retail activation, and consumer engagement capabilities, and Anheuser-Busch leads production, bottling and distribution to retailers nationwide in partnership with its long-standing and well-established network of wholesalers.
With the launch of the company’s Craft Iced Teas, Teavana will transform the $4 billion ready-to-drink tea category* and enter the high growth group of premium ready-to-drink tea.
While Teavana Craft Iced Teas will initially be available in grocery and convenience stores, select flavors will roll-out to participating Starbucks locations nationally later this summer, with plans for national grocery and convenience store availability in 2018. Customers can enjoy premium Teavana loose leaf and tea sachets at 350 Teavana specialty retail stores in the U.S. and Canada and at Teavana.com. In addition, Teavana handcrafted hot and iced beverages are available at Starbucks stores globally.
*Source: IRI FDM Latest 52 Week Pd ending 04-24-16; IRI C-Store Latest 52 week Pd ending 1-15-15
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