May 23, 2017 Coffee & Company

Teavana Celebrates Summer ‘Fri-YAYS’

When summer weekends beckon, there’s no better feeling that comes from the end of a hectic work week. With Memorial Day on the horizon, many of us start thinking about flip flops, sunshine and outdoor fun. Teavana is helping iced tea drinkers slip into the summer mood and kick start their weekends with the launch of a new line of summer cocktail-inspired iced teas, the return of customer-favorite Beach Bellini™ and the declaration of the first summer “Fri-YAY” on Friday, May 26th with a free, select iced tea.

During happy hour (3-7 p.m.) on May 26, customers can enjoy a free 24-fluid-ounce handcrafted featured iced tea at participating Teavana® stores in the U.S. and Canada. Customers can choose from three iced tea flavors, including Beach Bellini™, Strawberry Daquiri and Pina Colada. Use the code FriYAY or show this exclusive Summer Fri-YAY invitation in-store to redeem the free iced tea, while supplies last.

“This summer, we’re kick-starting weekends with Summer Fri-YAYs,” said Michelle Chin, vice president, Category and Integrated Marketing, Teavana. “We are thrilled to invite our customers to enjoy refreshing and inventive Teavana iced tea blends that have been specially crafted to transport your taste buds and inspire care-free, summer moments.”

Inspired by sun-drenched summer parties and the popularity of craft cocktails, Teavana is taking over happy hour all summer with new iced tea blends, layering inventive flavors made of the highest-quality herbs and botanicals. Teavana is also celebrating summer “Fri-YAYs” every Friday, starting June 2 through August 11, from 3-7 p.m. Customers who buy one 24-fluid-ounce handcrafted featured iced tea beverage will get a second beverage of equal or lesser value for free to share with a friend. Customers can choose from three iced tea flavors, including Beach Bellini™, Strawberry Daquiri and Pina Colada.

Teavana’s summer cocktail tea blends are available as handcrafted brewed iced teas and as loose-leaf tea blends for purchase at Teavana retail stores and at www.Teavana.com:

  • Beach Bellini ™, has notes of papaya, pineapple and citrus that make a bright, tropical splash.
  • Strawberry Daiquiri, combines sweet strawberry, smooth vanilla and rose petals.
  • Piña Colada, brings you to paradise with coconut, pineapple and vanilla-kissed tropical fruit.
  • Mandarin Mimosa, a breezy, citrus-brightened blend that combines mandarin orange, mango, papaya and lemongrass.

According to the Tea Association of the USA, 80 percent of tea consumed in America is iced tea. Enjoying loose leaf iced tea is easy with Teavana’s Perfectea Maker. It brews the perfect cup of iced tea in minutes. Just scoop, steep and serve.

Visit Teavana.com/Summer to discover Teavana’s cocktail-inspired blends and iced tea merchandise.


Source: Tea Association of the USA http://www.teausa.com/14655/tea-fact-sheet

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