After cookie baking, gift shopping and holiday entertaining come to an end, many of us embark on another annual tradition: setting New Year’s resolutions.
While they are easy to claim, resolutions can be hard to keep. Evolution Fresh has set out to help those looking to make positive changes with the company’s new campaign, “Take a Sip in a Brighter Direction,” which kicks off today and includes a celebration of National Green Juice Day January 26.
“Our mission is to help people live better and inspire them to thrive,” said Anne Williams, vice president, Marketing and Category for Evolution Fresh. “This campaign is about making small changes to your existing routine. Doing small things each day will help you gain momentum, feel good and keep going until you reach your goals.”
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As a healthy dose of motivation throughout the campaign, Evolution Fresh invites customers to inspire one another and celebrate even the smallest steps, or “sips,” in a healthier direction on Twitter, Instagram or Facebook using #mysmallsip. The aim is to create a larger, celebratory, healthy lifestyle conversation and provide a more attainable and sustainable alternative to drastic New Year’s resolutions. The focus is not sacrifice. It is about embracing simple, enjoyable and nurturing choices people make throughout the day.
“We want people to know that they’re not alone,” Williams said. “And that ‘small sips’ can be defined in many ways, whether it’s writing down daily reflections in a journal, changing the way you eat or simply making a point to smile when you wake up in the morning.”
One Sip at a Time
Eating more fruits and vegetables is an aspiration for 81 percent of Americans, according to a 2016 study by the International Food Information Council*. Evolution Fresh offers a line of cold-pressed, high-pressure-processed juices for those who have listed this as a goal for 2017.
“Our cold-pressed, high-pressure processing method helps protect the flavor of our juices,” said Williams. “In addition to contributing to your daily dose of fruits and vegetables, our juices help you stay hydrated and maintain energy throughout the day.”
Evolution Fresh also invites customers to get creative in the kitchen by providing easy recipes for smoothies, salad dressings and more, which can be found online at EvolutionFresh.com. This is another way to incorporate fruits and vegetables into a breakfast, lunch or dinner menu.
“There are many who want to live better, but think it’s beyond them or takes too much effort,” she said. “We offer tips and recipes to make wellness goals easier to attain, particularly in a time when we all lead busy lives.”
Take a Sip on National Green Juice Day
Evolution Fresh established National Green Juice Day in 2016 as a way to encourage people to keep their wellness resolutions after finding that 53 percent of Americans have broken them by the end of January**. The company’s juice line-up includes seven green juice varieties packed with flavor that can help Americans avoid resolution fatigue:
Emerald Greens: cool cucumber with sweet apple, a squeeze of citrus and a chorus of leafy greens for a thoroughly thirst-quenching blend.
Essential Greens® with Lime: a nutritious green juice with notes of spinach, romaine lettuce and kale, accented by cucumber, celery and a hint of lime for a refreshing finish. This drink is made from more than a pound of vegetables per bottle.
Green Devotion: a blend of sharp, tangy celery, ultra-refreshing cucumber and leafy greens to create a light, lively juice.
Organic Greens & Kale: kale is king in this refreshing blend of lush organic greens, brightened by cucumber and a squeeze of lemon. potassium and Vitamin K enliven every sip.
Organic Sweet Greens and Ginger: made from leafy greens and vegetables blended with a sweet apple and lightly spiked with spicy ginger.
Sweet Greens and Lemon: a refreshing green juice featuring a medley of green vegetables, a squeeze of lemon, and a touch of sweetness from apple.
Smooth Greens and Kale: a medley of go-to greens with potassium, a splash of tropical sweetness and a smooth mint finish. This beverage is made from more than a pound of vegetables and fruit per bottle.
*International Food Information Council (IFIC) 2016 Food & Health Survey: Consumer Attitudes toward Food Safety, Nutrition & Health
** Evolution Fresh survey conducted by Wakefield Research among 1,001 American adults age 18+ using email invitation and online survey, December 2015
For more information on this news release, contact the Starbucks Newsroom