November 22, 2012 Coffee & Company

Starbucks Turns Black Friday Gold

SEATTLE, November 22, 2012 - In addition to serving as a welcome respite from the hustle and bustle of the holiday season, Starbucks Coffee Company (NASDAQ:SBUX) is giving customers another reason to visit stores this weekend – the gift of Gold – a Starbucks Gold Card. Beginning Friday, Nov. 23 through Monday, Nov. 26, customers who purchase the Verismo® System by Starbucks at participating stores,, and select specialty retailers will receive Starbucks Gold level status and all of the highly coveted year-round rewards that come with it: a free drink or food item on your birthday, free brewed coffee and tea refills, free food and drink rewards, and other special offers and invitations – not to mention a personalized Starbucks Gold Card.

This weekend, customers who purchase a Verismo(TM) System by Starbucks can redeem and give Starbucks ...

This weekend, customers who purchase a Verismo(TM) System by Starbucks can redeem and give Starbucks Gold level status. (Photo: Business Wire)

The Verismo® System is Starbucks new, premium single cup machine that makes espresso and brewed coffee at the touch of a button, allowing customers to create a Starbucks Caff? Latte and other signature beverages in the comfort of their homes. Customers who purchase the Verismo® System can choose to redeem the Gold Card for themselves or gift it to someone else by visiting and inserting the serial number located on the bottom of their machine.

The gift of Gold offer will be available on Verismo® System purchases made Nov. 23-26, at participating Starbucks stores, online at, and at select specialty retailers throughout the U.S. beginning Black Friday through Cyber Monday. To learn more about Gold status and My Starbucks Rewards, visit

About Starbucks Corporation

Since 1971, Starbucks Coffee Company has been committed to ethically sourcing and roasting the high-quality arabica coffee. Today, with stores around the globe, the company is the premier roaster and retailer of specialty coffee in the world. Through our unwavering commitment to excellence and our guiding principles, we bring the unique Starbucks Experience to life for every customer through every cup. To share in the experience, please visit us in our stores or online at

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