May 4, 2017 Customer Experience

Starbucks Rewards Loyalty Program Expands in Grocery Locations

Members of Starbucks Rewards™ loyalty program have a new way to earn Stars as the program expands down the grocery aisle to now include Starbucks® K-Cups® Packs and ready-to-drink beverages.

The expansion more than triples the number of products eligible for Stars through the Starbucks Rewards™ loyalty program at grocery, where customers can now earn Stars on a wide range of Starbucks® K-Cup® Packs, individual ready-to-drink Starbucks®  beverages and Starbucks® Multi-Serve Chilled Coffees in addition to Starbucks® packaged roast & ground coffee, Starbucks VIA® Instant Coffee, and Starbucks VIA Instant Refreshers TM beverages.  Stars collected on eligible products are added to Starbucks Rewards™ members’ accounts and can be used to redeem Rewards at participating Starbucks® retail locations. To learn how to sign up for Starbucks Rewards™ and earn Stars in the grocery aisle, visit starbucks-stars.com and a full list of qualifying products can be found at https://members.starbucks.com/#in-grocery.

Through Starbucks Rewards™, members earn Stars for eligible purchases of coffee, food, drinks and merchandise, by registering a Starbucks Card or downloading the Starbucks® Mobile App.  After registration, members begin earning Stars and receive benefits including a free birthday beverage; free same-day in-store refills; and access to Mobile Order & Pay, which lets customers order and pay for their beverage via mobile device, prior to arriving at their selected, participating store.

After earning 300 Stars, customers reach Gold status. Gold members earn Rewards (a free drink or food item from the menu*) for each additional 125 Stars they collect. They also receive additional benefits including a Starbucks Gold-colored Card with their name on it, and access to exclusive perks like Double-Star Days. 

Since its introduction in 2009, Starbucks Rewards™ loyalty program has allowed the company to introduce new ways and platforms to stay connected with customers. Starbucks has continued to evolve and expand the program to offer even more benefits to customers. More information about Starbucks Rewards can be found at https://members.starbucks.com/


*At participating stores. Terms apply. Excludes ready-to-drink 4-packs. Full Terms and Conditions & Privacy Policy can be found at www.starbucks-stars.com.

For more information on this news release, contact