January 26, 2017 Customer Experience

Ring in the Year of the Rooster at Starbucks

  • Red Rooster Coin Bank
  • Flying Rooster Tumbler and Bottles
  • Spread the Love Mugs
  • Voucher Set
  • Go Gold Tumblers and Mugs
  • Lunar Shine Thermal Tumblers
  • Red Packets
  • Coffee Wafer Rolls
  • Phoebe Water Bottle

It is believed that Lunar New Year – also known as Chinese New Year – began as early as 14th century B.C. and today, is one of the world’s most significant cultural celebrations. Each year is characterized by one of 12 animals that appear in the Chinese zodiac with 2017 being the Year of the Rooster.

Starbucks will commemorate Lunar New Year with exclusive beverages and food in addition to a selection of merchandise, Starbucks Cards and traditional red packets available in participating stores across Asia. Below is a list of products by country. Select items are also offered online at store.starbucks.com.

China

Chinese New Year Series: This Chinese New Year collection makes the perfect gift when reuniting with family and friends to celebrate the Year of the Rooster. It includes mugs, stainless steel tumblers, stainless steel bottles, a figurine tumbler and the Year of the Rooster Bearista® Bear. (Also available in Hong Kong and Taiwan)

Jinju White Chocolate Flavored Mocha: Inspired by the tradition of setting up Jinju (Kumquat) trees during Chinese New Year, the gentle citrus Jinju flavors mingle with an indulgent white chocolate sauce, classic espresso and steamed milk. This beverage is topped with whipped cream and finished off with Jinju drizzle and a sprinkle of dried fruit. 

2017 Chinese New Year Firecracker Starbucks Card: Inspired by Starbucks baristas, this firecracker Starbucks Card is designed to celebrate the tradition of a warm and happy new year.

Spread the Love Mugs: With outstretched wings and outspread arms, these festive mugs and Bearistas Bears are all ready for hugs. (Also available in Singapore)

Flying Rooster: Brighten the day with an assortment of gold and white rooster-themed bottles and get a daily dose of water in style. The tumbler's double wall construction helps keep beverages warm longer and is perfect for any coffee or tea lover. The flip lid helps prevents spills. (Also available in Singapore)

Red Rooster: Ring in the new year with this festive coin bank and save up for a treat at the end of the year. (Also available in Singapore)

 

Hong Kong

Matcha Eggroll: Infused with Starbucks® matcha powder, the aromatic and comforting matcha flavor pairs perfectly with a buttery eggroll. Enjoy with a cup of tea that lifts the flavors and creates an irresistible tasting experience.

Salted Caramel Eggroll: Enjoy a classic with a twist. A buttery eggroll is infused with sea salt and Starbucks® caramel sauce that balance each other, yet highlights the sweetness of caramel. Pair with a favorite cup of coffee, for a scrumptious bite.

New Year Starbucks Card:  Celebrate the new year with this limited-edition Starbucks Card with a design featuring the red rooster.

Starbucks® Chinese New Year Gift Voucher Set: Give loved ones the warmest new year blessings and reunite with them to celebrate. Pass on new year’s luck to family and friends with this gift certificate set, which includes twelve gift certificates, one complimentary Tall size (354 ml) handcrafted beverage coupon, twelve delicate red packets and one clutch bag.

Starbucks® Assorted Eggrolls and Tea Gift Set: Savor a delectable Starbucks® eggroll, complemented with a sip of aromatic coffee or tea, for a relaxing moment with loved ones.

 

Korea

Oatmeal Latte: Starbucks Korea launched the Oatmeal Latte to celebrate the New Year. It has an oat milk base and is topped with crunchy grains and berries. 

FY17 Lunar New Year Card: To celebrate the Year of the Rooster, a Korean artist created a special design for this year’s Lunar New Year Card, featuring a lovely red rooster with a crescent moon.

New Year Rooster Phoebe Water Bottle: This water bottle has decorative tags in the shape of a crescent moon, a full moon and a red rooster. It can be divided into two parts, so the lid can serve as a cup.

Stainless Steel New Year Rooster Tumbler: The red rooster print and matte surface give this stainless tumbler a luxurious look and feel. The lid slides open, giving it more sealing power.

New Year Rooster Egg Mug: This cute egg-shaped mug features a red rooster that closes its eyes, ready for rest during the new year celebrations.

New Year Rooster Demi Mug: Representing a fresh and new year, this mug features a chick transforming into a rooster.

New Year Rooster Mug: Capturing the new year’s spirit, this mug is designed with a shining crescent moon with stars, a rounded sun and features a small red rooster.

 

Malaysia

Starbucks Lunar New Year Red/Gold Rooster Pattern Thermos: This festive thermos features a whimsical holiday rooster design and holds both hot and cold beverages.

Starbucks Red Packets: In Malaysia, customers who spend a minimum of RM 30 ($6.70) in a single transaction with a Starbucks Card will receive beautifully designed Starbucks red packets as a gift. Inside the packets, customers will find discounts off food, beverages or merchandise, while 10 lucky customers who "catch" the golden rooster will win a year of free coffee.

 

Singapore

Starbucks® Coffee Wafer Rolls: Made with Starbucks coffee, these rolls are light and crispy with a delicate balance of butter and coffee flavor.

Starbucks Pineapple Tarts: An imprint of a golden rooster makes these tarts a perfect gift.

Red Packets: Customers will receive these packets with a purchase of any item from the Lunar Cheer collection.

Lunar Shine Tumblers: Sleek, elegant and ideal for year-round enjoyment, these thermal tumblers are great for storing hot or cold beverages.

Go Gold Tumblers and Mugs: Get into a festive vibe with every sip with these gold and red tumblers and mugs, which are also perfect as gifts for friends and relatives.


For more information on this news release, contact the Starbucks Newsroom