December 2, 2014 Customer Experience

Starbucks is Giving the Ultimate Gift to 14 Lucky Customers: Starbucks for Life

SEATTLE (Dec. 2, 2014) – With the holiday shopping season in full swing, Starbucks is offering customers the chance to gift themselves the ultimate prize – Starbucks for Life.

From now through Jan. 5, 2015, customers who pay using a Starbucks Card (registration not required) or their Starbucks® mobile app, can enter the Starbucks® It’s a Wonderful Card Ultimate Giveaway* for a chance to win one of 482,000 instant prizes, and 10 customers in the U.S. will win the ultimate prize of Starbucks for Life, which is one free food or beverage item from participating stores every day for the next 30 years.

“Starbucks for Life is truly the ultimate gift of the season, and we are thrilled to make that a reality for a special group of Starbucks customers. And, the prizes will keep coming throughout the holiday season with more than 482,000 instant winners,” said Sharon Rothstein, Starbucks global chief marketing officer.

By swiping a Starbucks Card or paying with a mobile device, customers will receive a receipt with a unique sweepstakes code that can be entered online at starbucks.com/play for a chance to win instant prizes, including free holiday beverages and treats, or the grand prize, the Ultimate Starbucks Card, which provides the winners with Starbucks for Life, an estimated value of $54,000 U.S.

With only 14 made, the Ultimate Starbucks Card not only provides customers Starbucks for Life, but also a piece of Starbucks history. With an estimated retail value of $5,000, the card is made of 10K hammered gold, and will be engraved with the winner’s name. A total of 10 Ultimate Starbucks Cards will be available to win in the U.S., three in Canada, and one in the U.K., making it the most exclusive Starbucks Card ever made.


*Entry & Eligibility

From Dec. 2, 2014 through Jan. 5, 2015, customers who pay using a Starbucks Card (registration not required) can enter the Starbucks® It’s a Wonderful Card Ultimate Giveaway for a chance to win instant prizes and the Grand Prize, Starbucks for Life. Customers may enter the Starbucks® It’s a Wonderful Card Ultimate Giveaway up to two times a day using two different entry codes from the bottom of their Starbucks receipts, and may win one prize a day. Ten U.S. Grand Prize winners will be selected throughout the course of the promotion.

To enter the Starbucks® It’s a Wonderful Card Ultimate Giveaway, customers can make a purchase using their Starbucks Card or Starbucks® mobile app. The receipt will have a 22 digit sweepstakes code to be entered online at starbucks.com/play - every new code is a new chance to win!

NO PURCHASE NECESSARY. A PURCHASE WILL NOT INCREASE YOUR CHANCES OF WINNING. LEGAL RESIDENTS OF THE 50 UNITED STATES (D.C.) 18 AND OLDER. VOID WHERE PROHIBITED. Participating stores only. Promotion ends 1/5/15. For Official Rules, how to enter without purchase, prizes, and odds, visit www.starbucks.com/win


About Starbucks

Since 1971, Starbucks Coffee Company has been committed to ethically sourcing and roasting high-quality arabica coffee. Today, with more than 24,000 stores around the globe, Starbucks is the premier roaster and retailer of specialty coffee in the world. Through our unwavering commitment to excellence and our guiding principles, we bring the unique Starbucks Experience to life for every customer through every cup. To share in the experience, please visit our stores or online at news.starbucks.com and Starbucks.com.

For more information on this news release, contact us