December 21, 2008 Community

Starbucks Doubleshot Espresso Drinks to Launch Nationwide

TOKYO; December 22, 2008 – Starbucks Corporation (based in Seattle, U.S.A. CEO: Howard Schultz) and Suntory Ltd. (based in Osaka, Japan, President: Nobutada Saji) today announced that they would launch Starbucks Doubleshot® Espresso Con Panna and Starbucks Doubleshot® Espresso Doppio in convenience stores in an expanded distribution area to include Hokkkaido, Tohoku, Chugoku, Shikoku, Kyushu and Okinawa on Tuesday, January 13, 2009.

Starbucks Doubleshot® espresso drinks are ready-to-drink (RTD) premium espresso beverages that Starbucks and Suntory developed to give more customers the opportunity to enjoy a high-quality authentic Starbucks® beverage more conveniently. Both varieties were created specifically for the taste preferences and lifestyles of Japanese consumers, delivering an authentic Starbucks® espresso beverage in a convenient format. Since its launch on October 21 this year in convenience stores in 11 prefectures and expanded distribution in Kinki, Chubu, Hokuriku areas on December 9, the product has been very popular with customers for its compact size and rich espresso flavor.

In response to customer requests, Starbucks Doubleshot® espresso drinks will soon be available nationwide. With this further availability, we are able to bring the high-quality, authentic taste of Starbucks Doubleshot® espresso drinks to more customers.

Both varieties of Starbucks Doubleshot® espresso drink use Starbucks® Espresso Roast, from carefully selected high-quality arabica beans – the same high-quality coffee used in our handcrafted espresso beverages in all Starbucks retail stores around the world. Starbucks® Espresso Roast has a dense, caramel-like, roasty sweetness with a full and aromatic coffee aroma, giving the new Starbucks Doubleshot® espresso drinks a full coffee flavor and sophisticated taste.

Starbucks Doubleshot® Espresso Con Panna
has a strong coffee flavor from the authentic bold Starbucks® espresso coffee and is blended with rich milk and a hint of sweetness.

Starbucks Doubleshot® Espresso Doppio has a bolder, fuller coffee taste from the rich, bold Starbucks® espresso coffee with just a hint of milk

?Product name/content/suggested retail price (exclu. tax)/packaging
Starbucks Doubleshot  Espresso Con Panna:  140g/can        170 yen        30 cans/case
Starbucks Doubleshot  Espresso Doppio:         140g/can        170 yen        30 cans/case

?Date of launch and area of sale
           Tuesday, January 13, 2009    
           Convenience stores in:
                - 6 prefectures in Tohoku (Aomori, Iwate, Miyagi, Akita, Yamagata, Fukushima)
                - 5 prefectures in Chugoku (Hiroshima, Okayama, Yamaguchi, Shimane, Tottori)
                - 4 prefectures in Shikoku (Tokushima, Kagawa, Ehime, Kochi)
                - 7 prefectures in Kyushu (Fukuoka, Saga, Nagasaki, Kumamoto, Oita, Miyazaki, Kagoshima)

?Areas where the product is currently available
           Convenience stores in
               11 prefectures (Tokyo, Kanagawa, Chiba, Saitama, Gunma, Tochigi, Ibaraki, Shizuoka,                               Yamanashi, Nagano, Niigata)
               6 prefectures in Kinki (Osaka, Kyoto, Hyogo, Nara, Wakayama, Shiga)
               3 prefectures in Chubu (Aichi, Gifu, Mie)
               3 prefectures in Hokuriku (Toyama, Ishikawa, Fukui)

?Product information (website):


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