December 22, 2016 Customer Experience

Starbucks Thanks Customers with 10 Days of Cheer

Starbucks is raising a holiday cup to celebrate its customers during the final days of 2016 and to welcome the new year.

Beginning December 23 and continuing through January 2, 10 Days of Cheer will happen at select U.S. Starbucks® stores, with Pop Up Cheer Parties being held from 1-2 p.m. local time at 100 participating stores daily (12/25 excluded).

During the special parties, 100 Starbucks stores will give away one free tall handcrafted espresso beverage per customer, from Mochas to Flat Whites to Chestnut Praline Lattes. Locations will change daily. Visit Starbucks.com/cheer to find the nearest Pop Up Cheer Party.

Also, customers visiting their local participating Starbucks® store will receive a Cheer Card beginning December 23, while supplies last. Cheer Cards will feature special offers that range from 50 percent off a Spiced Sweet Cream Cold Brew, Holiday Spice Flat White beverage or lunch item (sandwiches, salads and Bistro Boxes) to a free holiday cookie or Cranberry Bliss® Bar with the purchase of any size handcrafted beverage. Cheer Card offers are redeemable through January 2.


For more information on this news release, contact the Starbucks Newsroom