December 9, 2009 Coffee & Company

Seattle’s Best Coffee Names New Vice President for Franchise Business Development

SEATTLE; December 10, 2009 – Seattle's Best Coffee announced today that John M. Wuycheck has been named vice president, Franchise Business Development.  In this position, Wuycheck will lead the continued expansion of the brand's franchising program in the U.S. Wuycheck's appointment is part of Starbucks Corporation's continued focus on growing the brand, which included the recent appointment of Michelle Gass as president of Seattle's Best Coffee.

"We are very excited to welcome John to the Seattle's Best Coffee team. His extensive experience in franchising major brands in the U.S., the strong results he was able to achieve, and his understanding of the issues related to a growing franchise system make him uniquely qualified to lead this new business," said Michelle Gass, president, Seattle's Best Coffee. "We are highly encouraged by the overwhelming response we have had to the expansion of our franchising program and look forward to bringing Seattle's Best Coffees to more specialty coffee customers."

Prior to his recent role as vice president, Sales for KLMM's Hydration Technologies, Wuycheck held the role of vice president, Development for Kahala Franchise Corporation, franchisor of 12 individual brands including Cold Stone Creamery, Blimpie and Taco Time. While working with Cold Stone Creamery, Wuycheck was able to help grow that brand by more than 1,400 stores, and created the first non-traditional opportunities including airports, sports arenas, travel plazas and amusement parks.

"The opportunity to work with Seattle's Best Coffee at the early stages of its growing franchise program is energizing," Wuycheck said. "I am looking forward to working with this incredibly strong team and am excited to share all that Seattle's Best Coffee has to offer potential franchisees and customers."

In response to the demand for specialty coffee in a variety of spaces and locations, Seattle's Best Coffee offers potential franchisees an innovative set of retail cafe concepts ranging from small space solutions to street-side coffeehouses. This includes customized cafes that are designed specifically for each location and cafe footprint, allowing a qualified franchisee to develop a market based on the opportunity available. Additionally, the brand offers franchisees a program with complete training and operations experts for initial cafe set-up, as well as ongoing development and operations support.

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