November 17, 2011 Coffee & Company

Seattle’s Best Coffee Brews up Black Friday Deal with a Twist: Free Coffee for Those Who Work the Busiest Shopping Day of the Year

SEATTLE, November 18, 2011 - Seattle's Best Coffee, part of Starbucks Corporation (NASDAQ:SBUX), is delivering a perk to those who will be hard at work this Black Friday: free coffee delivered straight to their mailbox.

While many companies give their employees the day off after Thanksgiving, for those who work in retail and related fields, it's far from a holiday, as they must head back to work well before dawn to support the busiest shopping day of the year. And this year, with some retailers indicating they will open their doors as early as Thanksgiving evening, an increasing number of workers are skipping that extra piece of pie and punching-in instead.

"We all know about the huge crowds on Black Friday, but it's often overlooked how many people are working on Black Friday to take care of them – including the tens of thousands of part-time employees trying to earn a little more money for the holidays," said Chris Bruzzo, chief marketing officer for Seattle's Best Coffee. "We want them to feel appreciated and we hope that by giving them a free delicious cup of coffee we might make their holidays a little brighter."

How People Working on Black Friday Can Claim Their Free Coffee

People who will be working on Black Friday can visit the Seattle's Best Coffee Facebook Page ( beginning Friday, Nov. 18, to request a free sample. The first 100,000 people to participate will receive a free sample of Level 3 coffee mailed to their home. Level 3 is a smooth, complex coffee that's exclusively for everyone. Each sample brews a 10-cup pot of deliciousness. Seattle's Best Coffee knows there are plenty of non-retail employees at work on Black Friday, like police, fire and medical workers, who are all welcome to free coffee too.

Something for Shoppers Too

There is a Black Friday deal on the Seattle's Best Coffee Facebook page for Black Friday shoppers too -- a $2 off coupon for the Level of their choice, which can be redeemed at grocery stores and mass retailers.

About the Seattle's Best Coffee Level System

The Seattle's Best Coffee Level System delivers great tasting, premium coffee with an expanded blend offering in conjunction with an innovative and bold new packaging concept. The Level System's unique array of numbers and vivid colors tell consumers exactly what they want to know: which type of coffee fits their taste profile. Seattle's Best Coffee is the first brand in the coffee category to offer this unique approach; consumers can easily choose from a selection of blends from a bright, crisp Level 1 to a bold, dark and intense Level 5. Each Level represents a finely tuned recipe crafted from decades of roasting experience, blended from beans carefully chosen for their nuances and characteristics, and carrying the hallmark taste of Seattle's Best Coffee: velvety, round and smooth.

About Seattle's Best Coffee

Seattle's Best Coffee LLC has been roasting premium coffee since 1970 and today roasts more than 20 million pounds of coffee every year and millions of cups of our coffee are served every day. A freshly-brewed cup of Seattle's Best Coffee is currently available in more than 50,000 locations including cafes, college campuses, restaurants, hotels, airlines, cruise ships, grocery stores and movie theatres. Seattle's Best Coffee is a featured brand within Starbucks Corporation (NASDAQ:SBUX). For more information, please visit Seattle's Best Coffee online at and become a member of the coffee community at or @SeattlesBest on Twitter. For information about our retail franchise opportunity, please visit

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