January 8, 2015 Community & Responsibility

Seahawks and Starbucks Serve Up Exclusive Content for Fans

Any Seahawks fan knows LOB stands for Legion of Boom – the nickname of the team’s cornerbacks and safeties. The Seahawks and Starbucks are teaming up to offer something special for the “Legion of Brew,” Seahawks fans who are also Starbucks customers.

During the upcoming championship run, fans who visit one of 30 select Starbucks® stores will receive exclusive Seahawks content sent directly to their smartphone courtesy of the Seahawks Mobile App. That includes photos and video messages from players like defensive tackle Michael Bennett who tells fans what his favorite Starbucks beverage is “on a cold, wet day in Seattle.”

To receive the exclusive content fans must install the latest version of the Seahawks Mobile App (version 2.1) for their iOS device, coming soon for Android. After fans grant the app permission to use Bluetooth and location services, they’ll be able to browse content available only at these participating Starbucks® stores during the NFL post-season from now through February 8, 2015.

“Starbucks partners and customers have been a great support throughout the season by showing their Blue Pride along with us every Blue Friday,” said Seahawks COO Chuck Arnold.  “We’re excited to team up with Starbucks to offer their customers, and fellow 12s, exclusive Seahawks content in celebration of the playoffs.”

Starbucks is proud to collaborate with the Seattle Seahawks throughout the year, from fueling fans with coffee at CenturyLink Field, to inviting players to the corporate headquarters to job shadow partners (employees) in various departments

Over the past two years Starbucks and its customers have contributed $100,000 to A Better Seattle (ABS), an initiative founded by Head Coach Pete Carroll to reduce youth violence by providing education, resources and opportunities through outreach workers in several Western Washington cities. Part of Starbucks effort to raise awareness and funds for ABS included co-branded Starbucks Cards, and having Coach Carroll and several players serve as guest Starbucks baristas.

For more information on this news release, contact the Starbucks Newsroom