December 25, 2009 Community

My Starbucks Rewards Launches

As consumers rush to cash in on their holiday gift cards, many may not realize that the Starbucks Card offers extra value to those who register their cards. My Starbucks Rewards combines the Starbucks Card Rewards and Starbucks Gold into one simpler, smarter program that delivers value with no annual fee and provides customized rewards that increase with the frequency of use, including:
  • Welcome Level:  Upon registration, members qualify for a free birthday beverage and free Wi-Fi up to two continuous hours.
  • Green Level:  After using the registered card five times, members qualify for free refills on brewed coffee and tea, free flavor syrups and soy, and a free tall drink of choice with purchase of one pound of whole bean coffee.
  • Gold Level:  After using the registered card 30 times, members also qualify for a personalized Gold Card, a free drink after every 15 purchases and exclusive offers and promotions.
New cardholders must register their cards on Starbucks.com to enjoy the benefits of My Starbucks Rewards and begin advancing from one level to the next. Existing My Starbucks Rewards members will automatically be transitioned to Green Level benefits, and existing Gold Card members will automatically be transitioned to Gold Level benefits.

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