November 30, 2010 Coffee & Company

Media Alert: World Aids Day

WHAT:    In honor of World AIDS Day (Wednesday, December 1), Starbucks will make a five cent U.S. contribution to the Global Fund through its partnership with (RED) for every hand-crafted beverage sold at participating locations in the U.S. and Canada.

For those that are unable to make it to their local Starbucks on World AIDS Day, they can still help fight against AIDS in Africa by visiting and be one of the first to watch an exclusive video created for (RED)™ by the Killers. Each time the video is viewed through this site, Starbucks will make a five cent U.S. contribution to the Global Fund.

Since launching our partnership with (RED)TM in December 2008, Starbucks has generated enough money to buy more than 18 million days of medicine, helping to reach millions of people living with HIV/AIDS in Africa.

Additionally during this Holiday season, (RED)TM and Starbucks collaborated with celebrity designer Jonathan Adler to create a new limited-edition (STARBUCKS)RED To-Go Cup – $1 U.S. goes to the Global Fund for each purchase – and (STARBUCKS)RED Card – five cents U.S. goes to the Global Fund for each swipe of the card. The purchase of these or any other (STARBUCKS)RED products help fund programs that support the goal of eliminating mother-to-child transmission of HIV by 2015.  

Overall, (RED)™ partners and events have generated $150 million U.S. and these funds have supported AIDS programs in Africa reaching more than 5 million people.

WHEN:     Wednesday, December 1, 2010

WHERE:     Participating Starbucks stores in the U.S. and Canada; every hand-crafted beverage sold on December 1 only.

Photography - Images provided by Starbucks – go to to download.

About Starbucks Coffee Company
Since 1971, Starbucks Coffee Company has been committed to ethically sourcing and roasting the highest quality arabica coffee in the world. Today, with stores around the globe, the company is the premier roaster and retailer of specialty coffee in the world. Through our unwavering commitment to excellence and our guiding principles, we bring the unique Starbucks Experience to life for every customer through every cup.

About (RED)™ and (PRODUCT)RED™
(RED)'s primary objective is to engage the private sector in raising awareness and funds for the Global Fund, to help eliminate AIDS in Africa. Companies whose products take on the (PRODUCT)RED mark contribute a significant percentage of the sales or portion of the profits from that product to the Global Fund to finance AIDS programs in Africa, with an emphasis on the health of women and children. Current partners are: American Express (U.K. only), Apple, Bugaboo, Converse, Gap, Emporio Armani, Hallmark, Dell, and Starbucks. Since its launch in the Spring of 2006, more than $160 million has been generated by (RED) for the Global Fund. (RED) money is at work in Swaziland, Rwanda, Ghana and Lesotho. For more information, visit

About The Global Fund to Fight AIDS, Tuberculosis and Malaria

The Global Fund is a unique global public/private partnership dedicated to attracting and disbursing additional resources to prevent and treat
HIV/AIDS, tuberculosis and malaria. This partnership between governments, civil society, the private sector and affected communities represents a new approach to international health financing. The Global Fund works in close collaboration with other bilateral and multilateral organizations to supplement existing efforts dealing with the three diseases. Since its creation in 2002, the Global Fund has become the main source of finance for programs to fight AIDS, tuberculosis and malaria, with approved funding of US$ 19.3 billion for more than 572 programs in 144 countries. To date, programs supported by the Global Fund have saved 4.5 million lives through providing AIDS treatment for 2.8 million people, antituberculosis treatment for 7 million people and the distribution of 122 million insecticide-treated bed nets for the prevention of malaria. For more information visit


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