November 30, 2011 Sustainability

Make a Difference This World AIDS Day With Your Beverage Purchase at Starbucks

WHAT:    For the fourth year, Starbucks is partnering with (RED)™ to raise awareness on World AIDS Day. In honor of World AIDS Day (Thursday, December 1), Starbucks will make a five cent U.S. contribution to the Global Fund for every handcrafted beverage sold at participating locations in the U.S. and Canada to help eliminate HIV/AIDS in Africa.

On World AIDS Day, customers can enjoy Starbucks® seasonal beverages rooted in more than four decades of holiday spirit including: 

  • NEW! Skinny Peppermint Mocha – Fans of Starbucks® classic seasonal beverage can enjoy a lighter version of their favorite holiday treat. Prepared with sugar-free peppermint syrup and skinny mocha sauce, the new Skinny Peppermint Mocha is just 110 calories for a Tall (12 fl oz.) beverage.
  • Peppermint Mocha – A seasonal favorite featuring a combination of espresso with bittersweet chocolate, peppermint flavored syrup and steamed milk, topped with whipped cream and chocolate curls.
  • Gingerbread Latte – This ever popular beverage blends the flavor of freshly baked gingerbread, with espresso and steamed milk, topped by whipped cream and ground nutmeg.
  • Caramel Brulée Latte – A holiday delight, this beverage features a combination of rich caramel sauces, espresso and steamed milk and is topped with whipped cream and shimmery caramel pieces.
  • Eggnog Latte – Starbucks wildly popular interpretation of holiday eggnog features rich espresso with subtle holiday spices, making it a perfect choice for a crisp fall or winter day.

Since launching our partnership with (RED)TM in December 2008, Starbucks has contributed nearly $10 million to the Global Fund to help those living with HIV/AIDS in Africa.

Overall, (RED)TM and its partners have generated more than $180 million for the Global Fund which has helped to impact the lives of more than 7.5 million people affected by HIV/AIDS. Going forward, (RED)™ is focusing its efforts on the global health community's goal of virtually eliminating mother-to-child transmission of HIV by 2015.

WHEN:     Thursday, December 1, 2011

WHERE:     Participating Starbucks stores in the U.S. and Canada; every handcrafted beverage sold on December 1 only.

 


About Starbucks Coffee Company
Since 1971, Starbucks Coffee Company has been committed to ethically sourcing and roasting the highest quality arabica coffee in the world. Today, with stores around the globe, the company is the premier roaster and retailer of specialty coffee in the world. Through our unwavering commitment to excellence and our guiding principles, we bring the unique Starbucks Experience to life for every customer through every cup.

About (RED)™and (PRODUCT)RED™
(RED) engages business and consumer power in the fight against AIDS.  To date, (RED) partners and events have generated over $180 million for The Global Fund to Fight AIDS, Tuberculosis and Malaria.  This money has supported HIV/AIDS programs that have reached more than 7.5 million people affected by AIDS in Africa.  Current (PRODUCT)RED Proud Partners include: American Express (UK only), Apple, Beats by Dr. Dre, Belvedere, Bugaboo, Converse, Dell, Gap, Nike, Penfolds and Starbucks and Special Edition partners include: FEED, Girl Skateboards, Mophie, Nanda Home, Shazam and Solange Azagury-Partridge. Companies whose products take on the (PRODUCT)RED mark contribute a significant percentage of the sales or portion of the profits from that product to the Global Fund.  On World AIDS Day 2010, (RED) launched "The AIDS Free Generation is Due in 2015" campaign. (RED) is joining the global health community in raising funds and awareness to help eliminate mother-to-child transmission of HIV by 2015 and helping to realize the first AIDS-free generation in nearly thirty years.  Learn more at www.joinred.com.

About The Global Fund to Fight AIDS, Tuberculosis and Malaria
The Global Fund is a unique, public-private partnership and international financing institution dedicated to attracting and disbursing additional resources to prevent and treat HIV and AIDS, TB and malaria. This partnership between governments, civil society, the private sector and affected communities represents an innovative approach to international health financing.  Since its creation in 2002, the Global Fund has become the main financier of programs to fight AIDS, TB and malaria, with approved funding of US$ 22.4 billion for more than 1,000 programs in 150 countries (as of 30 June 2011). To date, programs supported by the Global Fund have saved 7.7 million lives by providing AIDS treatment for 3.2 million people, anti-tuberculosis treatment for 8.2 million people and 190 million insecticide-treated nets for the prevention of malaria. The Global Fund works in close collaboration with other bilateral and multilateral organizations to supplement existing efforts in dealing with the three diseases.  (RED)™ is the largest business initiative supporting the Global Fund. For more information visit www.theglobalfund.org.


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