SAN FRANCISCO (June 12, 2014) – La Boulange opened the doors to its first restaurant outside of its hometown San Francisco, bringing a new, all-day concept to the Los Angeles dining scene. Inspired by La Boulange’s rustic bakery and café roots, the new all-day menu offers breakfast, lunch and dinner, bringing the same passion and commitment to serving authentic, delicious food paired with an upscale, yet approachable vibe and atmosphere customers can enjoy throughout the day.
“Since opening our first bakery, Boulangerie, in San Francisco in 1999, our vision has always been to share our passion for incredible food in a great atmosphere with as many people as possible,” said Pascal Rigo, founder of La Boulange. “Having the opportunity to bring that passion to the vibrant Los Angeles food scene is incredible and a natural next step for the La Boulange brand.”
The new menu builds on many of the traditional and popular dishes that have been served in the brand’s San Francisco cafes for many years, using local California-sourced ingredients wherever possible. Menu items range from omelets or scrambles, to hearty house-made granola and yogurt, to open-faced sandwiches and build-your-own burgers made with grass-fed beef. These are all paired with a variety of beverages including single origin pour over coffee, tap wine and beer, house-made specialty cocktails and handcrafted super thick milkshakes.
The restaurant features a “modern farmhouse”-inspired design to create a warm, inviting and relaxed atmosphere where guests feel comfortable gathering for a meal or drink any time of the day. Every element from the butcher block-style tables to the chairs, subway tiles, lighting, stenciled concrete, signage and artwork have been thoughtfully selected to foster this warm, inviting and relaxed atmosphere.
La Boulange is committed to giving back to the communities it serves. For every Club Sandwich purchased, La Boulange will donate 35 cents to the LA Regional Food Bank. For every 35 cents, the LA Regional Food Bank distributes enough food for one meal. La Boulange has been successful in its hometown community efforts – since starting its La Boulange Fridays fundraising program just three years ago, the brand has helped to raise $1 million in donations for various San Francisco Bay Area local nonprofits. Learn more about the Food Bank at www.LaFoodBank.org.
The new Los Angeles La Boulange all-day concept, located at 359 S La Brea Ave (corner of LA Brea and 4th), will be open 7 a.m. to 10 p.m., seven days a week starting on Thursday, June 12. Customers can learn more at www.Laboulangeallday.com.
About La Boulange
Since its founding in 1996, La Boulange Café & Bakery has expanded to 22 artisan cafés in San Francisco, making it one of the city’s most beloved restaurants. Rooted in the French traditions of its mother bakery in San Francisco, La Boulange offers delicious, wholesome and authentic food, made with the very best ingredients. Building on its popularity and culinary expertise in San Francisco, in 2014 La Boulange expanded to Southern California with the opening of its first all-day concept serving breakfast, lunch and dinner. La Boulange is committed to supporting its communities by being socially and environmentally responsible neighbors. For more information, hours and locations, visit laboulangebakery.com and laboulangeallday.com.
About La Boulange and Starbucks
When Starbucks acquired the La Boulange bakery brand in 2012, the company set forth its commitment to accelerate the expansion of La Boulange™ food within Starbucks retail stores, in addition to further build a differentiated brand and customer experience in the premium retail bakery café category. The La Boulange brand has built a foundation within its existing footprint in San Francisco and within Starbucks that is grounded in the morning business, with tremendous opportunity for a differentiated food experience that extends to other day parts.
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