During a Turn Up the Vote party in Jamaica, Queens, New York, today (September 27) tens of thousands of Facebook Live viewers watched Starbucks chairman and ceo Howard Schultz and Grammy- and Academy Award-winning performer Common call for greater engagement by American voters.
Starbucks, the Common Ground Foundation and Democracy Works hosted the National Voter Registration Day event at Rufus King Park to encourage voter registration and participation in the voting process. Democracy Works’ TurboVote, a service designed to make the voting process simple and seamless, is accessible to all Starbucks partners (employees) in the U.S.
In addition, Starbucks has signed on to the TurboVote Challenge, a nonpartisan, multiyear initiative bringing together influential companies to get out the vote in record numbers. Google, Uber and Facebook have signed on to the coalition, bringing the number of participating companies to 47.
“In this political season, whether you are Republican or Democrat, one thing is for certain and that is history has shown us that in local, state, federal and even presidential election cycles, almost half of the country is not voting,” Schultz told the crowd. “So with TurboVote, Democracy Works, Starbucks and people like Common, we have been going around the country trying to make sure that everyone understands that the country has been built not only on our democracy, but on participation.”
Common said he’s become an advocate of voter participation after being a skeptic when he was younger, in part due to his participation in the 2014 film “Selma,” which chronicled Martin Luther King’s 1965 campaign to gain equal voting rights. “I really appreciate the ability to vote now, because I appreciate that people died so we could vote,” said Common. “I put the responsibility and accountability on you right now to know who is running in office locally, state-wide and federally who’s going to make the change that you want to happen."
See @Starbucks Facebook Live coverage:
Watch a video recap here:
Also at the five-hour open-to-the-public block party were Democracy Works CEO Seth Flaxman, Queens Borough President Melinda Katz and Power 105’s DJ Envy. TurboVote, a digital tool that makes registering to vote fast and secure from computers and mobile devices, was also out in force registering voters.
Schultz and Common visited a nearby Starbucks that opened on the corner of Sutphin Boulevard and 89th Avenue last spring as part of the company’s efforts to support economic development and social change in at least 15 diverse, low- to medium-income communities.
For more information on this story, contact the Starbucks Newsroom