December 26, 2010 Coffee & Company

Get More Value From Your Holiday Gift & Turn Your Starbucks Card into Rewards

WHAT:    Topping consumers' wish lists for the fourth year in a row, gift cards remain the most requested holiday gift this year and a top seller this holiday season.*   More than 12 million Starbucks Cards are given as gifts during the holidays.  Now Starbucks customers can get even more value out of their Starbucks Cards by registering for My Starbucks Rewards right from their smartphone.

From December 26 through March 7, customers can text "JOIN" to 94590 from their smartphone and access a link to a mobile-optimized website where they can register their card in minutes.  By registering their card, customers receive balance protection in case their card is lost or stolen and other benefits as part of My Starbucks Rewards, a loyalty program that delivers value and provides customized rewards that increase with frequency of use.  The benefits start as soon as a card is registered for My Starbucks Rewards – and membership is free.  It's a three-tier program and members just need to load their Starbucks Card and use it to pay for purchases.  Every time a member uses their registered card to pay for purchases at participating U.S. Starbucks stores, he or she will earn Stars which can earn customers free drinks and more.
  • Welcome Level – Just for registering any Starbucks Card, members receive a free beverage coupon for their birthday and free balance protection.
  • Green Level – After earning five Stars, members receive free select syrup and milk options, a free refill on brewed/iced coffee and tea, and a free tall beverage with every pound of whole bean coffee purchased.
  • Gold Level – After earning 30 Stars within 12 months, members qualify for the Gold level and receive a personalized Gold Starbucks Card and can earn a free drink coupon after every 15 Stars earned, along with the benefits of all the prior levels and Gold level special offers and coupons.  Currently there are more than one million Gold level members.

WHEN:     December 26, 2010 through March 7, 2011

WHERE:     New Starbucks cardholders can register their cards starting Sunday, December 26, 2010 simply by texting "JOIN" to 94590 (standard data charges apply) from their smartphone.  Cards can also be registered online at all year long.
IMAGERY:    Visit Starbucks Newsroom at for high-res images of Starbucks Cards, including popular holiday cards and others.

* According to the National Retail Federation's 2010 Gift Card Consumer Intentions and Actions survey

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