October 28, 2015 Community

Starbucks Cards Created with Swarovski Crystals Coming to Asia this Holiday

Since the first Starbucks Card launched in 2001, designers have created hundreds of varieties of these collectible cards.

One of this year's new designs, available at participating Starbucks® stores in Asia, is a Starbucks Card adorned with Swarovski® crystals. The premium mini Starbucks Card – small enough to fit on your keyring – will be available in select markets across the region.  

The limited-edition mini Starbucks Card creates the feeling of a snowscape for holiday gift-giving. The design, awash in champagne and silver hues, is studded with 29 dazzling Swarovski crystals applied in Austria. This international exclusive will be available starting in November in limited quantities in China, Hong Kong, Indonesia, Philippines and Thailand.

“We continually innovate to find convenient and expressive ways to pay," said Brady Brewer, senior vice president of Category Brand Management for Starbucks China and Asia Pacific Region. "We've featured premium materials like sterling silver, and of course we introduced mobile payment in several Asia markets."

Production of the one-of-a-kind Starbucks Card with Swarovski crystals was a collaboration between the Austria-based company for crystal application and a U.S. supplier that printed the cards. The Starbucks Card features a barcode, rather than a magnetized stripe, to enable crystals to be placed across the entire face of the card. The Starbucks Card has a minimum load amount that varies by market.

“This Starbucks Card is a premium option for customers looking to give a gift to themselves or their favorite Starbucks fan with something special,” Brewer said. “This is just the beginning of what we’re going to see for the holidays at Starbucks.”

For more information on this story, contact Starbucks Newsroom