July 17, 2017 Coffee & Company

Behind the Brew: Inside the Starbucks Cupping Room

By Nicholas Serpa / Starbucks Newsroom

Every container of coffee shipped from around the world to Starbucks is taste-tested, or “cupped,” to ensure quality and consistency. Like a sommelier, the coffee tasters’ role is part science, part art.

In this first installment of a Starbucks occasional series, Behind the Brew: Secrets from inside Starbucks, step inside the Starbucks Cupping Room.


Download video for media use

For more information on this story, contact Nicholas Serpa