Starbucks is helping college students gear up and fuel up this fall with more mobile trucks on campuses and a collection of coffee and tea merchandise.
Starbucks Mobile Trucks
Starbucks mobile trucks are rolling to three additional campuses: Rutgers University in New Jersey; Stony Brook University in New York; and Sacramento State in California. The Starbucks mobile trucks first arrived at colleges two years ago to campuses at Arizona State University, James Madison University in Virginia and East Carolina University in North Carolina. A Starbucks mobile truck also serves travelers at the Molly Pitcher rest area on the New Jersey Turnpike in Cranbury, New Jersey.
The truck offers a menu of drinks and food nearly identical to what customers would find in their neighborhood Starbucks® stores. The truck can move to various locations on campus throughout the day, making it convenient for students and faculty to grab a snack or beverage. Although hours will vary on each campus, trucks are able to adjust business hours to suit the needs of their customers, in some cases staying open later than a dining hall.
“Between classes, homework, extracurricular activities, jobs and socializing with friends, college students are always on the go,” said Michelle Burns from Starbucks Branded Solutions. “The Starbucks mobile truck is a perfect opportunity to increase the convenience of our offerings and help meet students wherever they are in their busy days.”
Gear Up for Back to School at Starbucks
Send a college student off to campus with coffee and tea gear from Starbucks and Teavana.
Starbucks Back to School Card
School's in. And so is this sweet new Starbucks Card featuring a cool owl design. At participating stores with a minimum load of $5.
Starbucks VIA Instant Coffee and Starbucks VIA Instant Refreshers
For dorm living, Starbucks VIA® is the fastest, simplest way to make a good cup of coffee or a refreshing iced beverage. Starbucks VIA® Instant Coffee is made with Starbucks 100 percent arabica beans and Starbucks VIA Instant Refreshers™ are made with green, unroasted coffee beans for a delicious energy boost. There’s no equipment required. All that’s needed is hot or cold water, a cup and a spoon or stir stick. Available in Starbucks stores, online, and in grocery stores.
Starbucks Classic Pour-Over Brewer #2
This easy-to-use brewing system regulates flow to allow for the full extraction of coffee flavors with every cup. Available in participating Starbucks stores and online for $9.95. Add a package of Melitta® #2 paper filters, a mug and a pound of coffee as a send-off gift.
Teavana Perfectea Maker
Brew the perfect cup of loose-leaf tea every time with the Teavana® Perfectea Maker. Featuring a patented system for straining loose-leaf tea, this sturdy, BPA-free plastic tea maker fits 3.5-inch diameter cups and brews 16 ounces of tea. Available in select Starbucks stores, Teavana stores, and online for $19.95.
Insulated S’well Bottle
Keep beverages hot or cold during a full day of classes with an insulated S’well bottle. This Teavana-exclusive design patterned after old-school composition notebooks and is composed of non-leaching stainless steel. It keeps drinks cold for 24 hours and hot for 12 hours. Available in select Teavana stores.
The Acrylic Travel Coffee Press by Bodum® is an all-in-one coffee maker and travel mug. It is an ingenious solution for brewing coffee or tea on the go, and it’s insulated to keep beverages hot or cold. To use, simply add 3-4 tablespoons of coarse ground coffee, hot water and milk or sweetener. Stir, place the lid with the plunger up, and go. After four minutes, press the plunger down and enjoy. Available online for $19.95.
For more information on this story, contact the Starbucks Newsroom