Fact Sheets

Starbucks for Life Promotion Returns for the Holidays

It’s the season for spending time with loved ones, baking, holiday shopping and giving good. For Starbucks Rewards™ loyalty program members, it’s also the time to enter for a chance to win Starbucks for Life1.

For the third consecutive year, Starbucks for Life promotion returns for Starbucks Rewards loyalty program members. The popular game of chance launches tomorrow (December 5).

Starbucks Rewards™ members have an opportunity to win prizes, including Starbucks for Life, Starbucks for a Year2, Starbucks for a Month3, Starbucks for a Week4, and millions of Bonus Stars. Members are also eligible to earn extra game plays by completing special challenges found upon login.

How to Play

December 5 through January 8, Starbucks Rewards members can earn game plays when they make a purchase* in participating stores using either their registered Starbucks Card or their registered Starbucks Card in the Starbucks® Mobile App (excludes purchases of alcohol, Starbucks Cards and Starbucks Card reloads). Members can redeem their game plays and collect digital game pieces by logging on to www.starbucksforlife.com in the U.S. or www.starbucksforlife.ca in Canada or the Starbucks Mobile App. Starbucks Reward members may earn up to two game plays per day.

This year, there are new ways to earn bonus game plays, such as tiered and one-day challenges. Tiered challenges offer different levels of difficulty to complete; one-day challenges can only be completed on a certain specified day. Members in the U.S. can also win holiday food, beverages, and select merchandise instantly when they play the game.

Exclusive Prizes

Starbucks Rewards members can win prizes by collecting all the game pieces in a row on their digital game board. When played, game pieces will be randomly placed in tiered rows corresponding to the prizes. Six lucky players (five in the U.S. and one in Canada) will win the grand prize of Starbucks for Life; 17 players (15 in the U.S. and two in Canada) will win Starbucks for a Year; 110 players (100 in the U.S. and 10 in Canada) will win Starbucks for a Month; and 550 players (500 in the U.S. and 50 in Canada) will win Starbucks for a Week.

Players can also collect game pieces to win Bonus Stars in increments of 125, 75, and 50 Stars. Instant-win prizes with Bonus Stars in increments of 10 Stars will be awarded as well.

Also new this is year, Starbucks customers who are not Starbucks Rewards™ members can enter their email for a chance at one Starbucks for Life prize. Non-members can visit www.starbucksforlife.com in the U.S. or www.starbucksforlife.ca in Canada and select the “Not a Member? Enter the Starbucks for Life Sweepstakes for a chance to win,” text on the homepage.


1“Starbucks for Life” means the winner will receive a daily credit for 30 years for one free food or beverage item redeemable at participating Starbucks® stores. Winner must present a registered Starbucks Card. Alcoholic beverages excluded. Credits are non-transferable and expire within 24 hours.

2“Starbucks for a Year” means the winner will receive a daily credit to his or her account for one year (365 days) for one free food or standard menu beverage item. Alcoholic beverages excluded. Redeemable at participating Starbucks stores. Food and beverage credits expire daily. Free food and drink item available at participating stores.

3“Starbucks for a Month” means the winner will receive a daily credit to his or her account for one month (31 days) for one free food or standard menu beverage item. Alcoholic beverages excluded. Redeemable at participating Starbucks stores. Food and beverage credits expire daily.

4“Starbucks for a Week” means the winner will receive a daily credit to his or her account for one week (seven days) for one free food or standard menu beverage item. Alcoholic beverages excluded. Redeemable at participating Starbucks stores. Food and beverage credits expire daily.

Starbucks Rewards Member Game Abbreviated Rules (U.S.)

*NO PURCHASE NECESSARY. LEGAL RESIDENTS OF THE 50 UNITED STATES (D.C.) 18 AND OLDER AND WHO ARE MEMBERS OF THE STARBUCKS REWARDS™ LOYALTY PROGRAM AT THE TIME OF ENTRY. VOID WHERE PROHIBITED. Starbucks Partners are not eligible to win prizes. Participating stores only. Promotion ends 1/8/18. For Official Rules, how to enter without purchase, prizes, and odds, visit https://www.starbucksforlife.com. Sponsor: Starbucks Corporation, 2401 Utah Ave. S, Seattle, WA 98134.

Entrants can receive a maximum of 2 plays per day, plus, other bonus opportunities to earn additional plays.

For official rules, how to enter without purchase, prizes, and odds, visit www.starbucksforlife.com.  

Starbucks Rewards Member Game Abbreviated Rules (Canada)

NO PURCHASE NECESSARY. LEGAL RESIDENTS OF CANADA, 18 AND OLDER AND WHO ARE MEMBERS OF THE STARBUCKS REWARDSTM/MC LOYALTY PROGRAM AT THE TIME OF ENTRY. VOID WHERE PROHIBITED. Starbucks Partners are not eligible to win prizes.  Participating stores only. Promotion ends 1/8/18. For Official Rules and how to enter without purchase, visit https://www.starbucksforlife.ca. Mathematical skill-testing question must be correctly answered to win. 325,000 instant win prizes (approximate retail values from $0.22 to $0.43) available to be won. 15,071 collect and win game prizes (approximate retail values from $2.15 to $59,020.50) available to be won.  Sponsor: Starbucks Coffee Canada, Inc.

Entrants can receive a maximum of 2 plays per day, plus, other bonus opportunities to earn additional plays.

For official rules, how to enter without purchase, prizes, and odds, visit www.starbucksforlife.ca.

Starbucks for Life Sweepstakes (non-member) abbreviated rules (Canada)

NO PURCHASE NECESSARY.  A PURCHASE WILL NOT INCREASE YOUR CHANCES OF WINNING.  LEGAL RESIDENTS OF CANADA 18 YEARS AND OLDER.  VOID AND WHERE PROHIBITED. Sweepstakes ends 1/8/18. For Official Rules, prize descriptions and odds disclosure, visit http://www.starbucksforlife.ca.  Mathematical skill-testing question must be correctly answered to win. 1 grand prize (approximate retail value $59,020.50) available to be won.  Sponsor: Starbucks Coffee Canada, Inc., 5140 Yonge Street, Suite 1205, Toronto, ON M2N 6L7, Canada.

Starbucks for Life Sweepstakes (non-member) abbreviated rules (US)

NO PURCHASE NECESSARY.  A PURCHASE WILL NOT INCREASE YOUR CHANCES OF WINNING.  LEGAL RESIDENTS OF THE 50 UNITED STATES (D.C.) 18 YEARS OR OLDER.  VOID WHERE PROHIBITED. Sweepstakes ends 1/8/18. For Official Rules, prize descriptions and odds disclosure, visit https://www.starbucksforlife.com.  Sponsor: Starbucks Corporation, 2401 Utah Ave. S, Seattle, WA 98134.