Introducing New Ready-to-Drink Teavana Sparkling Craft Iced Teas
Starting today, consumers can enjoy one of the first premium sparkling ready-to-drink (RTD) iced tea beverages on the market with the introduction of Teavana Sparkling Craft Iced Tea. The new product line will first be regionally available in select Northeast and Midwest grocery stores with plans for national distribution in 2019. Consumers can pick from two flavors, Blackberry Lime Green Tea and Unsweetened Peach Nectarine Green Tea. Teavana Sparkling Craft Iced Teas join the Teavana Craft Iced Tea portfolio that also includes six vibrant sweetened and unsweetened still flavors, which are available nationwide.
The addition of sparkling iced teas to the RTD Teavana Craft Iced Tea line comes as consumer interest in sparkling beverages is on the rise. The sparkling water category alone saw overall sales revenue increase by 16.1 percent over the course of one year, according to IRI data*. Teavana’s first ever sparkling iced teas provide both current and new RTD iced tea consumers more ways to enjoy iced tea on-the-go. The bubbly iced teas are brewed from the finest teas and botanicals with no artificial flavors.
Teavana Sparkling Craft Iced Tea is available per bottle for a suggested retail price of $2.39.
Consumers can look for New Teavana Sparkling Craft Iced Tea at select grocery retailers in New York, New Hampshire, Vermont, Maine, Missouri, North Dakota, South Dakota, Nebraska, Kansas, Iowa and Minnesota.
Blackberry Lime Green Tea
An exuberant blend of green tea, lime peel and berry flavor bursting with a bubbly kick of live-out-loud goodness – and just the right amount of sweetness.
Unsweetened Peach Nectarine Green Tea
Tantalizing notes of white peach and nectarine plus hints of lemongrass and hibiscus crackle with a bubbly kick of live-out-loud goodness – all without any added sugar.
About Teavana Craft Iced Teas
Starbucks and Anheuser-Busch work together to produce, bottle, distribute and market Teavana Craft Iced Teas in the United States. Starbucks contributes Teavana’s tea expertise, industry-leading retail activation, and consumer engagement capabilities, and Anheuser-Busch leads production, bottling and distribution to retailers nationwide, in partnership with its long-standing and well-established network of wholesalers. Teavana Craft Iced Teas are available at grocery and convenience stores nationwide with select flavors available at participating U.S. Starbucks® stores.
*Source: IRI L52WE 5/14/2017