Starbucks UK partners with Public Health England to launch ‘One You’ campaign
Today Starbucks partners with Public Health England (PHE), for its latest campaign to encourage consumers to manage the ‘calorie creep’ and help combat adults consuming an average of 200 to 300 calories too many each day.
Starbucks is the only coffee company on the high street to partner on this campaign and will clearly display breakfast and lunch options with food and drink in stores throughout March. These meal combinations will fit the calorie guidelines in-store, helping customers make healthier choices using the One You 400-600-600 calorie rule.
The One You campaign encourages people to aim for around 400 calories for breakfast and around 600 calories for lunch and dinner, plus a couple of snacks, as it is revealed that adults consume around a quarter (20-25%) of their calories when eating out, with many unsure how many calories they need each day.
In an effort to help people make healthier choices whilst on the go, Starbucks stores nationwide will be displaying menu combinations, plus a One You campaign focused menu board.
Sara Bruce-Goodwin, vice president of Product Innovation, Food Safety & Quality EMEA said: “We’re committed to helping customers make the right choice for them when they visit us, and we’re delighted to partner with Public Health England on the One You campaign. We change our menus throughout the seasons, and work with trend experts to give consumers something different. Our One You 400 and 600 calorie meal combinations have been created based on some of our most popular food and drinks and we’re confident there is something for everyone.”
In 2015, Starbucks committed to reducing added sugar in its most indulgent beverages by 25% by 2020. Progress has already been made on reducing sugar, simplifying ingredients, increasing healthy options, and improving how Starbucks communicates with its customers so they can make the right choices for them.