Starbucks celebrates major anniversary milestones across Europe in 2017 by supporting charities
Starbucks stores across Greece, Denmark, the Netherlands and Austria have celebrated their 10th and 15th anniversaries this year, marking the date they first opened in these countries by donating to causes close to their local communities.
Greece donates all profits from its first store in Athens to charity to mark anniversary
The store team from the first Greek store in Athens donated all profits from its 15th anniversary to SOS Children’s Villages. This is the world’s largest charity that work with orphaned and abandoned children to give them a community and a promise of a brighter future. Starbucks has been working closely with the organisation since the company arrived in Greece.
Customers raise thousands to mark 10 years in the Netherlands
Customers in the Netherlands celebrated Starbucks 10-year anniversary by raising over €11,000 for the LINDA Foundation, a charity that focuses on supporting single parents with children in financial need. Customers donated by purchasing tumblers, with each store also matching the donation. For every Flat White purchased, 50 cents was also donated to the LINDA Foundation.
Denmark supports young women’s counselling charity on its 10th anniversary
Ten years ago, Starbucks arrived in Denmark with a single store in Copenhagen Airport. Now Starbucks proudly serves customers in 21 stores across the country, and to mark 10 years as part of the coffee community, Starbucks donated 5kr from each Pumpkin Spice Latte sold during its anniversary week to Girl Talk, a counselling charity for young women aged between 12 and 24.
Austria celebrates 15 years with coffee and cake
A chocolate and salted caramel sauce cake, shaped to look like a Starbucks mug, was the centrepiece of Starbucks 15th anniversary celebrations in Austria, marking the date when the first store opened in Salzburg.