Responding to claims in recently aired television programme in Europe
From the beginning, we set out to be a different kind of company. One that not only celebrates coffee, but also brought a feeling of connection. It’s unfortunate to see this programme attempt to misrepresent those values. Our mission is and always will be to inspire and nurture the human spirit – one person, one cup, and one neighbourhood at a time. Setting the bar for what a for-profit company should do for its employees and the communities it serves.
We are deeply disappointed to see that this programme and its producers are attempting to misrepresent the values Starbucks has stood for since our earliest days.