Paris store welcomes the first Clover Brewing System in France
The Starbucks store in the "Les 4 Temps" shopping centre in La Défense, Paris has reopened following extensive renovation and now welcomes the first Clover® coffee brewing machine in France. This is the first French Starbucks store to feature a Starbucks Reserve™ coffee offer, roasted carefully in the Starbucks Reserve Roastery in Seattle.
The new store has a dedicated space for tasting the coffees crafted with the unique coffee brewing system. A central bar has been designed to create a theatre for Starbucks partners to highlight the Starbucks reserve offering and interact with customers.
In addition to the traditional Starbucks coffees on offer, customers can now choose from several Starbucks Reserve™ coffees, all sourced from smallholder farmers in the producing regions of Latin America, Africa and the islands of Asia and Pacific. Then, they are roasted in Seattle in the famous Starbucks Reserve Roastery, harnessing all their aromas and offering an exceptional tasting experience for coffee lovers.
Thanks to innovative technology and design, the Clover® brewing system allows customers to discover new layers and dimensions within a coffee’s familiar aroma, flavour, body and acidity. The result is a deeper experience – one that’s carefully prepared and made to order, one cup at a time.
How does the Clover Machine work?
The Clover® brewing system digitally controls time and temperature as even small changes can greatly affect the taste of coffee. A thermal blanket surrounds the infusion chamber to keep the water within 1 degree Fahrenheit of the ideal temperature.
Once coffee is brewed, it passes through a 70 micron filter and flows into the cup, while coffee grounds are extracted out of the machine. The coffee is hot and incredibly tasty!
To discover the Clover Machine in pictures: vidéo Starbucks Clover Machine.