divisional senior vice president, East Division
Zeta Smith is the divisional senior vice president for the East Division, which encompasses 35 states and nearly 3,600 stores. Since September 2016, Zeta has led the East Division team reporting directly to the executive vice president of the U.S. and serving on the U.S. Operational Leadership Team. Zeta works closely with business leaders across the enterprise to enhance the customer and partner experience, elevate coffee knowledge, and deliver a sustainable economic model. Her direct reports include regional vice presidents covering the Northeast, Mid-Atlantic, Midwest, Southeast, Florida and Mid-America regions.
Zeta joined Starbucks in 2006 as a regional director for the New York Metro Region. In 2008, she transitioned to the U.S. Northeast Region as the regional director, where she successfully led her team through the Transformational Agenda. In 2010, she was promoted to regional vice president of the U.S. Northeast region and led retail operations for more than 650 Starbucks company-operated stores and more than 10,000 employees (partners). Her region spanned 12 states that made up the Northeast corner of the country. Zeta provided development for her partners while supporting the achievement of the U.S. Annual Operating Plan.
Prior to joining Starbucks, Zeta worked at ExxonMobil for more than 15 years in a number of roles of increasing responsibility including franchisee and company-owned retail operations, training, marketing, and business planning and analysis.
Zeta holds an Executive Master of Business Administration from George Mason University in Fairfax, Virginia, and a bachelor's degree in Marketing from the University of Maryland, College Park. A native of Lancaster, PA, Zeta, her husband, Anthony, and son Jose recently relocated from Massachusetts to Seattle, Washington.
A decaf drinker, Zeta’s favorite beverage of choice is a holiday favorite, Decaf Christmas Blend.