president, Global Channel Development
Tony Matta is president for Starbucks Global Channel Development. He leads the company’s efforts across three distinct businesses that make up Channel Development including Consumer Packaged Goods (CPG), Branded Solutions and Evolution Fresh. The group is dedicated to connecting customers wherever they live, work, and play, to the Starbucks Experience outside the company’s retail stores. Starbucks CPG products are available in over 50 countries around the world.
Tony and the Channel Development team lead the creation, development, and sales for a large portfolio of CPG and foodservice products including Starbucks Coffee, Seattle’s Best Coffee, Torrefazione Italia, Teavana, Tazo and Evolution Fresh.
Tony is a seasoned leader with 20 years of experience in developing and growing some of the world’s best-known food and beverage brands. Prior to joining Starbucks, Tony was Chief Marketing Officer for the Kraft Heinz Company in Toronto, Canada, where he played a key role in the integration of the Kraft legacy and Heinz legacy brands. Prior to the merger, Tony’s brand stewardship of the Kraft Foods portfolio delivered significant growth for many consumer brand favorites such as Philadelphia Cream Cheese, Cracker Barrel Natural Cheese, Kraft Salad Dressings, and Kraft Macaroni and Cheese.
Earlier in his career as Vice President of Marketing at PepsiCo’s Frito-Lay division, Tony oversaw the $6 billion U.S. core snacks business, driving the Doritos brand over the $2 billion sales mark, and delivering one of the company’s most successful innovation platforms, Tostitos Cantina. During his 12 years at PepsiCo, Tony held numerous marketing leadership positions in various global markets. In addition to his U.S. experience, Tony served as Chief Marketing Officer for Frito-Lay in Canada, delivering record revenue and share growth in his tenure. His experience also included two years based in the UK with responsibility for the beloved Walkers Crisps brand, the UK’s top snack brand. Prior to his PepsiCo experience, Tony held various brand management roles with Procter & Gamble growing brands such as Tide, Downy, Cascade and Gain.
Tony has an Honors Bachelor of Commerce degree from McMaster University in Hamilton, Ontario, Canada, where he served as president for the McMaster Commerce Society and graduated with distinction on the Dean’s list. He also holds a MBA degree from the Rotman School of Management at the University of Toronto. Tony enjoys traveling and is an avid foodie, having visited several of the top 50 restaurants in the world.