senior vice president, U.S. Beverage Category and Global Innovation
Sandra Stark is senior vice president, U.S. Beverage Category and Global Innovation for Starbucks. Sandy leads the day-to-day business management of the U.S. beverage business as well as white space and new platform innovation for all Starbucks markets for Beverage Categories and Packaged Coffee. In addition, Sandy is responsible for the Starbucks Reserve brand and business, which includes reserve store segmentation, Clover strategy and the Starbucks Reserve subscription program.
Sandy joined Starbucks in 2002 and has held numerous roles in the category and marketing organization. Sandy led the Starbucks Card business in 2004 and was responsible for building distribution outside of Starbucks and growing the business-to-business sales team. Sandy also led the Starbucks Food business from 2008 to 2012, during which time she led the effort to change every recipe across Starbucks food offering; upleveling the quality of Starbucks food and removing all artificial ingredients. She also led the Blended, Refreshment and Tea teams, launched the new Starbucks Refreshers platform, and began the integration of Teavana into Starbucks stores.
In 2012, she took on a newly-formed role as vice president of Global Innovation in the Global Marketing organization. She led the work to develop the company’s coffee and beverage innovation pipeline with products that will ensure leadership in groundbreaking coffee offerings. She was promoted to senior vice president in 2015 and took on the additional responsibility for Teavana Innovation.
Prior to joining Starbucks, Sandy was a consultant with McKinsey and Company in both the Chicago and London offices and left as an Associate Principle after six years. Before McKinsey, she was an engineer with both General Electric and General Motors.
Sandy holds a MBA from the University of Chicago and B.S. degrees in Engineering and Statistics from the University of Wisconsin Madison. She starts every morning off with a short Flat White and her favorite brewed coffee is Guatemala Casi Cielo.
Outside of work, Sandy and her husband enjoy watching their three children play soccer. She loves playing tennis, hiking, camping and exploring new restaurants in Seattle.