Matthew Ryan is chief marketing officer for Starbucks. In this role, he leads the marketing, brand and product functions and is accountable for ensuring that the customer is at the heart of everything Starbucks does. Matt’s specific responsibilities include the development and execution of marketing plans, management of the food and beverage portfolio including new product development, digital customer experience innovation, creative and brand management, data analytics, and consumer insights.
Prior to serving as CMO, Matt served as Starbucks Chief Strategy Officer, with responsibilities for the enterprise long-term strategic planning process, identifying new avenues for growth, and sharpening CRM, loyalty and digital capabilities. Prior to joining Starbucks in May 2013, Matt was senior vice president of global brand, franchise and customer relationship management for The Walt Disney Company. In this role, Matt led the stewardship and development of Disney’s global brand equity across the company. He provided consumer input into the company’s long-term strategic planning, oversaw the development and cultivation of character franchises, and led development of enterprise customer relationship management programs, including the Disney Rewards Visa card. Prior to joining Disney in 1998, Matt held strategic planning roles with several national and international advertising agencies.
Matt graduated from Harvard University with a B.A. in History and Literature.