Liz Muller joined the Starbucks Design Studio in 2007. In her role as senior vice president, Creative, Global Design and Innovation, she is responsible for the design vision of the company’s premium, Siren Retail store segmentation including Roasteries, Reserve stores and Princi.
Working closely with Howard Schultz, executive chairman of Starbucks, Liz is leading global concept design with a focus on innovative formats and introducing new store concepts around the world that elevate the customer experience and connection to coffee. In 2013, Liz led the development and design of Starbucks first Roastery, located in Seattle, setting the tone for an immersive, sensorial experience that will be the trademark of these spaces. She has also been instrumental in restructuring the design department to reflect the world-class design sensibilities that are necessary to achieve these goals. When developing new stores, Liz works with various teams of local artists, trades and craftsmen to produce unique and environmentally responsible design concepts around the world.
Prior to joining Starbucks, Liz owned her own design firm, Liz Muller Design, with offices in Capetown and Johannesburg, South Africa. When she moved to the United States, she founded and operated two award-winning retail design studios, Avisia and Orangetwice, and worked with many unique clients around the globe. She has received several international design awards and was included on the Fast Company 100 Most Creative People list.
Liz was born in The Netherlands and earned a degree in retail design. She began her career at Stuttafords Speciality Department Stores in South Africa where she became Vice President of Architecture and design prior to starting her own company.
Throughout her career, she has traveled around the globe developing a vast understanding of trends, the creative process and their relevance to the people they touch. Liz is passionate about all things creative and design related, and how they interact with humanity.