As senior vice president of Siren Retail Operations, Katie Seawell is helping to develop and optimize the operation models for the global roasteries and Reserve stores. She sits on the Siren Retail Leadership Team and is a proud executive champion for BPN (Black Partner Network)
Katie joined Starbucks in 2004, and has held various positions in category and marketing during her tenure. She is passionate about the work she has done around coffee including launching VIA Instant Coffee, Starbucks Blonde Roast, Flat White and Cold Brew. In addition to her love of coffee, Katie is deeply connected to Starbucks commitment to corporate social responsibility and considers her experiences on Starbucks Shared Planet and Create Jobs USA as key highlights of her Starbucks career.
Prior to joining Starbucks, Katie was in advertising where she worked with such clients as Procter & Gamble and Coca-Cola. During this time, she lived and worked in New York, Warsaw, and Paris.
Katie received her B.A. in Marketing and Communications from the University of North Carolina at Chapel Hill where she also earned a full volleyball scholarship and was captain of her team. She received her MBA from the University of Denver’s Daniels College of Business.
Katie lives in Seattle with her husband and two children. She is actively involved in her children’s elementary school, which is a Title I school serving a diverse student population and is committed to giving all students the quality education they deserve. Katie is also a board member on her family foundation, The Beard Family Foundation, supporting Northwest Louisiana. Katie’s go-to coffee beverage is a Flat White.