Belinda Wong is chief executive officer of Starbucks China, one of the company’s largest and fastest growing international market. Belinda is responsible for overseeing all facets of Starbucks business in the market, including vision, growth strategy, people and brand development. Belinda and her leadership team lead a talented team of over 30,000 partners (employees), and have tripled the size of business since 2013. Now, with over 2,500 stores in more than 118 cities, the China business is positively positioned to continue to capture the enormous growth opportunities and deliver the authentic Starbucks Experience that is locally relevant to many customers in mainland China.
Since joining the company in 2000, Belinda has held leadership positions across a variety of business units and geographies. She started her career with Starbucks as marketing director for the Asia Pacific region, where she served in brand and category management as well as marketing, public relations and corporate social responsibility. She also worked as managing director of Starbucks Coffee Singapore, where she and her leadership team led a successful turnaround of the market. She also served as general manager of the Starbucks business in Hong Kong and managed the company’s business strategy, brand development and operations.
Before joining Starbucks, Belinda was the marketing manager of McDonald’s China Development Company, where she was responsible for formulating marketing strategies and plans for the China market.
In September 2016, Belinda was among 50 recipients to receive the Magnolia Silver Award by the Shanghai Municipal Government in appreciation for her outstanding contributions and support to Shanghai’s development. In Fortune China’s prestigious annual list of the country’s most influential businesswomen, Belinda has been ranked one of the top 25 businesswomen in the past four consecutive years. Belinda was also listed as among the 50 people shaping the future of the United States-China relationship by Foreign Policy, and among the Top 100 Chinese Business Women by Forbes China in 2015.
Belinda holds a Bachelor of Commerce degree with a major in finance from the University of British Columbia in Vancouver, Canada. She serves as a member on the Faculty Advisory Board for UBC’s Sauder School of Business.