senior vice president, Global Strategy, Insights and Analytics
Pam Greer is Starbucks senior vice president, Global Strategy, Insights and Analytics. In this role Pam supports enterprise decision making through insights, analytics, and measurement designed to optimize partner (employee) experience, customer experience and business performance.
Pam’s passion is working with Starbucks global leadership team to solve big challenges, leveraging insights gleaned from methodologies ranging from ethnography to big data analytics. She and her team synthesize varied approaches into a single insights narrative that helps support Starbucks pricing strategy, real estate development planning, product development, trade promotion optimization and marketing strategy.
Prior to joining Starbucks in 2011, Pam’s insights career took her from Leo Burnett, to Universal Studios, Perks.com, The Walt Disney Company, and Mattel. Along the way she has had a chance to work with respected brands and connect with millions of consumers who had shared their opinions through surveys and let Pam into their homes for deep conversations about their lives.
Pam has a B.A. in sociology and government from Beloit College in Beloit, Wisconsin and an M.A. in political science from Northwestern University in Evanston, Illinois. She currently serves on the board of directors for Special Olympics Washington and on the executive advisory board of the University of Washington’s Foster School of Business, Center for Sales and Marketing Strategy. She lives in the Seattle area with husband, Jay, and their three children. When she has free time, she spends it cooking and practicing yoga.