senior vice president, Analytics and Market Research
Jon Francis is senior vice president, Analytics and Market Research. He is responsible for analytic and data strategy, data science and market research for the enterprise – with specific support for customer, marketing, digital, pricing, product, partner, ops services and store.
Jon joined Starbucks in November 2015 supporting data science for the Starbucks Rewards program. Over the past three years, his remit had increased to include analytics, data and measurement sciences for the entire marketing organization. During this time, Jon drove the data science and accompanying cloud analytic technology strategy for the marketing organization. Specific accomplishments included standing up machine learning to support personalization and targeted marketing, deployment of a recommendation engine leveraged within the Starbucks App and Google Voice ordering, and establishing next-generation financial measurement capabilities for our paid media investment.
Prior to joining Starbucks, Jon was Director of Consumer Data Science & Technology for Nike, where he drove the transformation of analytics and big data, cloud-based architecture for the Global Consumer Knowledge and E-Commerce organizations.
Before joining Nike, Jon applied his analytic and data science expertise in several industries from marketing, digital platforms, retail (e-commerce & brick and mortar), health care and telecommunications at major brands such as Amazon, Microsoft, Expedia and T-Mobile.
Jon has an M.S. in Statistics from Oregon State University, and a B.A. in Math from St. Olaf College. He lives in Seattle with his wife and two daughters. He enjoys tennis, music and theater, and traveling. Jon’s favorite Starbucks beverage is a Venti Americano.