senior vice president, Marketing, Brand and Partner Communications
Gina Woods is senior vice president of Marketing, Brand, and Partner Communications on the Starbucks Public Affairs team. Gina leads customer-facing social impact marketing, hometown, entertainment partnerships, consumer public relations, and partner (employee) gommunications.
Gina joined Starbucks in 2005, where she has spearheaded a variety of entertainment initiatives including the Starbucks Hear Music record label, Paul McCartney’s global album launch, and Starbucks book strategy. She also led key corporate priorities, such as Create Jobs for USA, a program dedicated to creating jobs through small business loans; the launch of Howard Schultz’s bestselling books, Onward and For Love of Country; and the Concert for Valor, a nationally televised concert to celebrate and raise awareness for supporting veterans.
Gina began her career at Nike doing international public relations, and later retail communications. She then shifted to the agency side and worked for Young & Roehr in Portland, Ore., leading marketing, public relations and advertising work for clients in both health and wellness and technology disciplines. With a passion for health and wellness, Gina transitioned to WebMD where she led internal outreach campaigns for clients such as PepsiCo.
She graduated from the University of Iowa with a Bachelor of Business Administration in marketing, and holds an MBA from Portland State University with an accreditation in international business from Clemson University through the Consortium of International MBAs.
When she is not working, Gina enjoys spending time with her husband, Chris, and their golden retriever, Buzz Mayhem. Gina is a member of the board of directors at the Rivkin Center for Ovarian Cancer, which funds cutting-edge ovarian cancer research, educational programs, and high-risk screening to keep women healthy.
She is a proud Starbucks Coffee Master, and she starts every morning at home with a brewed cup of Caffè Verona.