senior vice president, Global Strategy
Beto Guajardo is senior vice president of Global Strategy for Starbucks. Beto leads the strategy group that works across business units and functions to identify opportunities for new business development, improvements to existing business practices, and development of long-range strategic plans.
Beto is a corporate strategist with extensive global experience in corporate and brand strategy, new business development, mergers and acquisitions and organization design. As a former management consultant with McKinsey, Inc. and Deloitte Consulting, LLP, Beto led strategic initiatives for international clients in more than 30 countries.
Beto also held senior leadership positions in corporate strategy as the Global Vice President of Brand Strategy for Levi’s Strauss & Co, one of the largest privately held apparel manufacturers and retailers of the iconic Levis and Dockers brands. He was also the Vice President of Strategy for Avon Cosmetics, one the world’s leading direct selling company of personal care and beauty products.
Beto received his MBA from the J.L. Kellogg School of Management at Northwestern University with concentrations in finance and strategy and his B.S. in Business Administration from the University of Illinois in Urbana-Champaign. He chairs Starbucks Latino partner (employee) affinity group called Hora Del Café, an organization dedicated to creating opportunities for Latino partners to develop professionally, build cultural awareness and to celebrate Latino culture while affecting the community in a positive way.