Executive Team

Belinda Wong

chief executive officer, Starbucks China

As chief executive officer of Starbucks China, Belinda Wong leads the Company’s fastest growing and most strategic international market, where a new Starbucks store opens at an unprecedented rate of every 15 hours. Since 2011, Belinda and her leadership team has successfully redefined critical facets of the China business, including vision, growth strategy, people and brand development, and led a talented team of 50,000 partners (employees) to more than quadruple the size and scale of the business. Starbucks operates more than 3,500 stores in 150 Chinese cities and is well-positioned to capture China’s enormous growth opportunities to open 6,000 stores in 230 cities by the end of its fiscal year 2022.

Starbucks pace of innovation and growth in China is faster than any other in the world.  Under the leadership of Belinda and her team, the acquisition of the remaining 50% share of its East China business, valued at approximately $1.3 billion in cash considerations, is the largest single acquisition in the company’s history. In August 2018, Starbucks China announced the deep strategic “New Retail” partnership with Alibaba Group to collaborate across key businesses within the Alibaba ecosystem, including Ele.me, Hema, Tmall, Taobao and Alipay, to significantly elevate the Starbucks Experience for Chinese customers. 

Additionally, Belinda led the opening of the first international Starbucks Reserve® Roastery in Shanghai on December 6, 2017. The Shanghai Roastery is Starbucks largest, boldest and most premium store and brings to China an interactive and multi-sensory “Coffee Wonderland” experience like no other. As the busiest store with the highest sales in the world, the Shanghai Roastery continues to welcome about 8,000 visitors every day.

With more than 18 years of experience building the Starbucks brand across the Greater China and Asia Pacific regions, Belinda joined Starbucks China from her role as general manager of Starbucks Hong Kong and led the company’s business strategy, brand development and operations. Prior to that, she held leadership positions across a variety of business units and geographies, including marketing director for the Asia Pacific region and managing director of Starbucks Coffee Singapore where she successfully turned around the market with her leadership team. Belinda joined Starbucks from McDonald’s China Development Company in January 2000.  

Belinda holds a Bachelor of Commerce degree with a major in Finance from the University of British Columbia (UBC) in Vancouver, Canada, and currently serves as a member on the Faculty Advisory Board for UBC’s Sauder School of Business. Belinda was named to Fortune magazine’s Most Powerful Women in Business (International) List 2018 and continues to be recognized as one of China’s most influential women business leader by Forbes China and Fortune China. She is also a fellow of the Aspen Institute China Fellowship Program and a member of the Aspen Global Leadership Network. In September 2016, Belinda was among 50 recipients to receive the Magnolia Silver Award by the Shanghai Municipal Government in appreciation for her outstanding contributions and support to Shanghai’s development, and was listed as among the 50 people shaping the future of the U.S. - China relationship by Foreign Policy.