senior vice president, Customer Relationship Management
Aimee Johnson is senior vice president, Starbucks Customer Relationship Management. Aimee leads all aspects of Starbucks groundbreaking customer loyalty program, Starbucks Rewards, including customer analytics, personalization, loyalty innovation, loyalty partnership marketing and customer data governance and privacy. She is responsible for My Starbucks Rewards program design and execution and using data to drive superior, personalized customer experiences that result in brand loyalty.
Aimee joined Starbucks in 2004 and held a wide range of leadership positions in the company’s marketing organization, including the Tea, Brewed Coffee, Espresso, Frappuccino, Packaged Coffee, VIA and Starbucks Card businesses. In 2012, she took on the role of vice president Loyalty, with responsibility for the Starbucks Rewards program and customer analytics. In 2015, she was promoted to senior vice president, with additional responsibilities for personalization, marketing partnerships and an expanded customer data role.
Prior to joining Starbucks in 2004, Aimee held several consumer marketing leadership positions at Campbell Soup Company. Brands she led there included V8 and V8 Splash, Campbell’s Condensed Soups and Prego Italian Pasta Sauces.
Aimee holds a MBA in marketing from George Washington University and a B.S. from Virginia Tech. When she's not working, Aimee enjoys spending time with her husband and two young children, road biking, listening to live music and dining out with friends. She is a proud Starbucks Coffee Master and her favorite coffee beverage is a Grande Flat White. Her favorite brewed coffee is Guatemala Casi Cielo.