Executive Team

Adam Brotman

executive vice president, Global Retail Operations and Partner Digital Engagement

Adam Brotman is executive vice president, Global Retail Operations and Partner Digital Engagement for Starbucks. Adam leads the team responsible for field operations, ensuring Starbucks partners (employees) are engaged with the company and one another, and supported with the tools and systems needed to deliver a world-class customer experience.

Adam most recently served as chief digital officer, where he led Starbucks core digital businesses, including Mobile Order and Pay, web, Starbucks Card, loyalty, e-commerce, Wi-Fi, and the Starbucks Digital Network. Prior to this, he served as senior vice president and general manager of Digital Ventures, overseeing the enterprise digital platform strategy, roadmap and delivery for core web and mobile offerings. During his time in these roles, he led teams that championed and developed the Starbucks digital ecosystem, including the Starbucks Digital Network, Starbucks Apps for iPhone and Android, and My Starbucks Idea.

Prior to joining Starbucks in April 2009, Adam held several key leadership positions at leading digital media companies, including holding the CEO role at Barefoot Yoga Company, a Seattle-based e-commerce company. He served as Senior Vice President at the digital image licensing and e-commerce company Corbis and was founder, Chairman and CEO of PlayNetwork, Inc., a leading provider of in-store digital media and entertainment services for businesses worldwide.

Adam holds a Bachelor of Arts degree from the University of California, Los Angeles, and a Juris Doctor from the University of Washington. He serves on the Neiman Marcus Group, Inc. board of directors.

Adam grew up in Seattle and is happy to still call it home. He is an avid sports fan, a certified Starbucks Coffee Master and enjoys a daily tall, dark roast brewed coffee.