November 13, 2013 Emerging Brands

Working on Black Friday Just Got Awesome: Seattle’s Best Coffee is Brewing up a Free Coffee Offer

Working on Black Friday Just Got Awesome: Seattle’s Best Coffee is Brewing up a Free Coffee Offer

People Working Can Claim Free Coffee on the Seattle’s Best Coffee Facebook Page and at Select Seattle’s Best Coffee Retail Locations

Seattle, November 13, 2013 – While countless people shop the day after Thanksgiving, for 20 percent of Americans, roughly 63 million people, Black Friday is just another day of work[1].  That’s why Seattle’s Best Coffee, part of Starbucks Corporation (NASDAQ: SBUX), is treating those working on the busiest shopping day of the year to a free coffee offer.

For the third year, anyone working on Black Friday, including hospital workers, IT professionals, retail employees, online entrepreneurs and stay-at-home parents, are invited to log on to the Seattle’s Best Coffee Facebook page to claim the free coffee. Even those who are working in their PJs can participate in this Black Friday deal – because we know one-third of employed Americans who have the day off will still be checking work emails, joining conference calls or pairing another work-related activity with their leftovers[2].

“Whether those working on Black Friday are headed back to the office, supporting a bustling retail business or managing the kids at home, a free coffee is something we can do to create a little win in their day,” said Jennifer Dimaris, vice president, brand management for Seattle’s Best Coffee. “At Seattle’s Best Coffee, we know our great-tasting coffee picks you up and sets your day on the right course.”

Free Seattle’s Best Coffee® on Facebook and at Select Cafe Locations

People working on Black Friday can visit the Seattle’s Best Coffee Facebook page and we’ll send them a free coffee sample, which brews a 4-cup pot of rich, smooth and balanced coffee3. Free coffee will be available now through Nov. 29, or while supplies last.

Those looking to enjoy a coffee break on Black Friday can stop by participating Seattle’s Best Coffee cafe locations on Friday, Nov. 29, to receive a free small cup of brewed coffee. To find a participating Seattle’s Best Coffee location, visit: http://www.seattlesbest.com/blog/news/BlackFridayRetailLocations.

Coffee Coupon for Black Friday Deal Seekers

There’s also a special offer on Facebook for those savvy shoppers hunting for deals on Black Friday – a $2-off coupon for Seattle’s Best Coffee® at-home packaged coffee, which can be redeemed at grocery stores and mass retailers nationwide.

 

About the Seattle’s Best Coffee Black Friday Survey

The Seattle’s Best Coffee Black Friday survey was conducted by Wakefield Research among 1,000 nationally representative U.S. adults ages 18+, between Oct. 30 and Nov. 6, 2013, using an email invitation and an online survey. Quotas have been set to ensure reliable and accurate representation of the U.S. adult population 18+. The margin of error is plus or minus 3.1 percentage points.

About Seattle’s Best Coffee

Seattle’s Best Coffee LLC has been roasting premium coffee since 1970 and today roasts more than 20 million pounds of coffee every year and millions of cups of our coffee are served every day. A freshly-brewed cup of Seattle’s Best Coffee is currently available in more than 50,000 locations including cafes, college campuses, restaurants, hotels, airlines, cruise ships, grocery stores and movie theatres. Seattle’s Best Coffee is a featured brand within Starbucks Corporation (NASDAQ: SBUX). For more information, please visit Seattle’s Best Coffee online at www.seattlesbest.com, become a member of the coffee community at www.facebook.com/SeattlesBestCoffee or follow Seattle’s Best Coffee on Pinterest for unique coffee inspiration at www.pinterest.com/seattlesbest. 

 

Contacts:         

Sanja Gould, Seattle’s Best Coffee                  

press@seattlesbest.com    

206.318.7100

Stephanie Chaney, Zeno Group

stephanie.chaney@zenogroup.com 

312.222.1758     

 

[1] 2012 US Census data and the Seattle’s Best Coffee Black Friday survey conducted by Wakefield Research, October 2013

[2] Seattle’s Best Coffee Black Friday survey conducted by Wakefield Research, October 2013

3 Sample size is .71 oz of ground coffee.  Seattle’s Best Coffee reserves the right to substitute coffee sample type. 

For more information on this news release, contact us.