November 1, 2013 Customer Experience

Starbucks Celebrates the Return of the Holiday Season With the Arrival of Red Cups

Nothing signals that the holidays are just around the corner quite like the return of the Starbucks Red Cups! In stores today, customers can also enjoy the much-anticipated return of the beloved holiday beverages – our Peppermint Mocha (Skinny too, of course!), Caramel Brulee Latte, Gingerbread Latte (new recipe this year!) and Eggnog Latte. For more than 30 years, we’ve been artfully handcrafting each beverage to our customer’s specifications and this year is no exception.

You’ll see subtle yet meaningful visual hints reverent to our coffee heritage in our Red Cups that are inspired by iconic holiday imagery in this year’s new design – coffee farms, holly berries and coffee cherries, coffee flowers and poinsettias.  Simple and sincere, the design showcases something we celebrate all year long – our passion for great coffee – and how it’s at the heart of everything that we do.

For more information on our handcrafted holiday beverages and treats, read the accompanying fact sheet.

For more information on this news release, contact us.