MEDIA ALERT: Starbucks VIA™ Ready Brew Launches in Select Costco, Target and Barnes & Noble Locations
WHAT: Starbucks VIA™ Ready Brew is now available in select Barnes & Noble (Illinois only),Costco and Target locations throughout Illinois and the greater Seattle/Puget Sound areas.
The convenient packet of micro-ground beans makes coffee on-the-go a simple and delicious experience. Whether it’s on your next flight, in your office, or for a busy afternoon, customers will never be without a great cup of fresh-brewed coffee again.
Made from the highest-quality beans available in the world, Starbucks VIA™ Ready Brew is ideal for customers on the go looking to make a great cup of Starbucks® coffee for less than $1 a cup. Starbucks VIA™ Ready Brew is 100% naturally roasted instant coffee, with no by-products giving coffee lovers the rich flavor they expect from brewed Starbucks® coffee.
WHEN: Wednesday, April 1 marks the first availability of Starbucks VIA™ Ready Brew in Illinois Barnes & Noble and Illinois and Seattle area Costco and Target locations.
WHERE: Customers can now purchase Starbucks VIA™ Ready Brew in greater Seattle/Puget Sound and Chicago/Illinois area Costco locations, Starbucks, Target and Barnes & Noble Cafés (Illinois only) serving Starbucks. To discover where Starbucks VIA™ Ready Brew is available near you, or to order online, please visit www.starbucksVIA.com.
· Photos & B-roll: Available at news.starbucks.com and beta tapes are available upon request.
· Starbucks VIA™ Ready Brew tasting: Send a crew for a tasting experience in Cupping Room at Starbucks Support Center with Starbucks coffee experts.
PRICING: Make a great cup of Starbucks® coffee for less than $1 a cup. Costco customers can purchase a bundle of 24 packets of Colombia coffee for the suggested retail price of ($15.98) at select Costco locations.