Starbucks Newsroom: MEDIA ALERT: Starbucks VIA™ Ready Brew Launches in Select Costco, Target and Barnes & Noble Locations

News

Apr 01, 2009
MEDIA ALERT: Starbucks VIA™ Ready Brew Launches in Select Costco, Target and Barnes & Noble Locations

New instant coffee now available at select Barnes & Noble, Costco, and Target locations in the greater Seattle/Puget Sound and Illinois areas

WHAT: Starbucks VIA™ Ready Brew is now available in select Barnes & Noble (Illinois only),Costco and Target locations throughout Illinois and the greater Seattle/Puget Sound areas.

The convenient packet of micro-ground beans makes coffee on-the-go a simple and delicious experience. Whether it’s on your next flight, in your office, or for a busy afternoon, customers will never be without a great cup of fresh-brewed coffee again.

Made from the highest-quality beans available in the world, Starbucks VIA™ Ready Brew is ideal for customers on the go looking to make a great cup of Starbucks® coffee for less than $1 a cup. Starbucks VIA™ Ready Brew is 100% naturally roasted instant coffee, with no by-products giving coffee lovers the rich flavor they expect from brewed Starbucks^®coffee.

WHEN: Wednesday, April 1 marks the first availability of Starbucks VIA™ Ready Brew in Illinois Barnes & Noble and Illinois and Seattle area Costco and Target locations.

WHERE: Customers can now purchase Starbucks VIA™ Ready Brew in greater Seattle/Puget Sound and Chicago/Illinois area Costco locations, Starbucks, Target and Barnes & Noble Cafés (Illinois only) serving Starbucks. To discover where Starbucks VIA™ Ready Brew is available near you, or to order online, please visit www.starbucksVIA.com.

VISUALS/INTERVIEWS:

· Photos & B-roll: Available at news.starbucks.com and beta tapes are available upon request.

· Starbucks VIA™ Ready Brew tasting: Send a crew for a tasting experience in Cupping Room at Starbucks Support Center with Starbucks coffee experts.

PRICING: Make a great cup of Starbucks® coffee for less than $1 a cup. Costco customers can purchase a bundle of 24 packets of Colombia coffee for the suggested retail price of ($15.98) at select Costco locations.

Lara Wyss, Starbucks Coffee Company
206-318-7100
press@starbucks.com

About Starbucks
Since 1971, Starbucks Coffee Company has been committed to ethically sourcing and roasting the highest quality arabica coffee in the world. Today, with stores around the globe, the company is the premier roaster and retailer of specialty coffee in the world. Through our unwavering commitment to excellence and our guiding principles, we bring the unique Starbucks Experience to life for every customer through every cup. To share in the experience, please visit us in our stores or online at www.starbucks.com.

< back