Starbucks Newsroom

Tazo to Unveil Zero Calorie Naturally Sweetened Bottled Teas at Natural Products Expo West

Fri, 12 Mar 2010 05:00:00 EST

ANAHEIM—March 12, 2010—Responding to consumer desire for naturally-sweetened beverages without the calories*, Tazo is debuting a new line of Tazo® Zero Calorie Naturally Sweetened Bottled Teas at Natural Products Expo West in Anaheim, California March 12 – 14, 2010. The new tea line, which is the first of its kind widely available in natural grocery retailers nationwide beginning April 1, 2010, will be offered in three consumer favorite Tazo blends—Passion, Zen and Refresh. Brewed from real tea leaves and botanicals, these new beverages were artfully crafted to provide the perfect balance of the refreshing flavor of tea and the zero-calorie all-natural sweetness of stevia.

 

Starbucks Doubleshot® Energy+Coffee Stakes its Claim in the Ready-to-Drink Energy Coffee Subcategory

Thu, 22 Jan 2009 00:00:00 EST

SEATTLE and PURCHASE, N.Y. – January 22, 2009 – Starbucks Doubleshot® Energy+Coffee beverages have become top performers in the ready-to-drink (RTD) energy coffee subcategory since launching in June 2008. Currently, the line represents three of the segment’s five best-selling SKUs.^1 

Building upon this early success, the North American Coffee Partnership (NACP), a joint venture between Starbucks Coffee Company (NASDAQ: SBUX) and PepsiCo, Inc. (NYSE: PEP), today announced consumers will soon be able to enjoy the great-tasting invigoration of Starbucks Doubleshot® Energy+Coffee in a new flavor: Cinnamon Dulce.

 

¹ IRI Convenience, 4 weeks ending, December 28, 2008