Starbucks Doubleshot® Energy+Coffee Stakes its Claim in the Ready-to-Drink Energy Coffee Subcategory

Thu, 22 Jan 2009 00:00:00 EST

SEATTLE and PURCHASE, N.Y. – January 22, 2009 – Starbucks Doubleshot® Energy+Coffee beverages have become top performers in the ready-to-drink (RTD) energy coffee subcategory since launching in June 2008. Currently, the line represents three of the segment’s five best-selling SKUs.^1 

Building upon this early success, the North American Coffee Partnership (NACP), a joint venture between Starbucks Coffee Company (NASDAQ: SBUX) and PepsiCo, Inc. (NYSE: PEP), today announced consumers will soon be able to enjoy the great-tasting invigoration of Starbucks Doubleshot® Energy+Coffee in a new flavor: Cinnamon Dulce.

 

¹ IRI Convenience, 4 weeks ending, December 28, 2008

Starbucks Newsroom

Starbucks Doubleshot® Energy+Coffee Stakes its Claim in the Ready-to-Drink Energy Coffee Subcategory