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Aug 17, 2010
Fact Sheet: Starbucks Reserve™ Coffee & Galápagos San Cristóbal

Welcome to the Exotic. A Unique Coffee Opportunity From Starbucks.

Introducing Starbucks Reserve™ - one of the world’s rarest, most exotic and flavorful coffees. Starbucks is now offering customers a special opportunity to experience some of the most sophisticated coffees the world has to offer with the introduction of a premium, single-origin coffee line.

Galápagos San Cristóbal, the first coffee to debut under the Starbucks Reserve™ coffee line, is a rare coffee from the unique subtropical climate in the Galápagos Islands that produces a limited amount of coffee each year.

 
 
 
Unparalleled Quality
Starbucks coffee buyers have developed deep relationships throughout the coffee growing world and travel the globe in search of some of the very best and rarest coffees. In their travels, our buyers occasionally discover exceptional coffees available in limited quantities. The Starbucks Reserve™ coffees grant customers the opportunity to discover the unique flavors of these exotic locations.

 
 

 
 
 
Galápagos San Cristóbal
For more than a century, coffee has been cultivated on the Galápagos Islands where the nuances of the unique microclimate, rich volcanic soil and equatorial sun create conditions that produce a truly extraordinary coffee. Influenced by its environment, Galápagos San Cristóbal is a medium-bodied coffee that features fresh flavors and highlights of green herbs balanced by soft cocoa and spice.   
 
 

  
 
Limited Availability
Beginning August 31, Starbucks Reserve™  coffee is available at select stores in the following markets: New York City, San Francisco Bay Area, Los Angeles, Washington D.C., Boston, Seattle, Portland, Ore., Chicago, Dallas, Philadelphia, Atlanta and Miami. Starbucks Reserve™ coffees, will be available for sale as whole bean, half-pound packages and in select markets will be available brewed by the cup through either the Clover® brewing machine or pour-over method.  The suggested retail price for a half-pound of whole bean starts at $12.50 and a tall (12 fl. oz.) cup of Galápagos San Cristóbal  brewed by the cup coffee starts at $2.95.    
 
 
 
 
For customers looking to secure the first Starbucks Reserve™  coffee before its August 31 in-store debut, Galápagos San Cristóbal will be available for purchase on starbucks.com starting August 17.

Starbucks Reserve™  coffees are available for a limited time only while the supply lasts.

For a full list of Starbucks Reserve™ coffee stores, please visit http://www.starbucks.com/store-locator.


 

For More Information
News media, please contact us at press@starbucks.com. © 2010 Starbucks Coffee Company. All rights Reserved.

About Starbucks
Since 1971, Starbucks Coffee Company has been committed to ethically sourcing and roasting the highest quality arabica coffee in the world. Today, with stores around the globe, the company is the premier roaster and retailer of specialty coffee in the world. Through our unwavering commitment to excellence and our guiding principles, we bring the unique Starbucks Experience to life for every customer through every cup. To share in the experience, please visit us in our stores or online at


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